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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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    Love Me Back

    Merritt Tierce 9780385538077

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1 Beaverton Business- Advertising
1 Burnside Business- Marketing

This title in other editions

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by

Where the Suckers Moon: The Life and Death of an Advertising Campaign Cover

 

Synopses & Reviews

Publisher Comments:

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Synopsis:

US

Description:

Includes bibliographical references (p. [431]-[460]) and index.

Product Details

ISBN:
9780679740421
Author:
Rothenberg, Randall
Publisher:
Vintage Books
Location:
New York :
Subject:
General
Subject:
Fiction
Subject:
Marketing
Subject:
Automobiles
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Advertising campaigns
Subject:
Advertising agencies
Subject:
Subaru automobile
Subject:
Subaru automobile -- Marketing -- Case studies.
Subject:
Advertising -- United States.
Subject:
Advertising campaigns -- United States.
Subject:
Business-Advertising
Copyright:
Edition Description:
Trade paper
Series:
Vintage
Series Volume:
478
Publication Date:
19951031
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
496
Dimensions:
8 x 5.2 x 1 in 0.8188 lb

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Related Subjects

Business » Advertising
Business » Marketing
Children's » Activities » General

Where the Suckers Moon: The Life and Death of an Advertising Campaign Used Trade Paper
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Product details 496 pages Vintage Books USA - English 9780679740421 Reviews:
"Synopsis" by , US
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