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    Julie Schumacher 9780385538138

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1 Beaverton Business- Advertising
2 Burnside Business- Marketing

This title in other editions

Where the Suckers Moon: The Life and Death of an Advertising Campaign

by

Where the Suckers Moon: The Life and Death of an Advertising Campaign Cover

 

Synopses & Reviews

Publisher Comments:

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).

Synopsis:

US

Description:

Includes bibliographical references (p. [431]-[460]) and index.

Product Details

ISBN:
9780679740421
Subtitle:
The Life and Death of an Advertising Campaign
Author:
Rothenberg, Randall
Publisher:
Vintage
Location:
New York :
Subject:
General
Subject:
Fiction
Subject:
Marketing
Subject:
Automobiles
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Advertising campaigns
Subject:
Advertising agencies
Subject:
Subaru automobile
Subject:
Subaru automobile -- Marketing -- Case studies.
Subject:
Advertising -- United States.
Subject:
Advertising campaigns -- United States.
Subject:
Business-Advertising
Copyright:
Edition Description:
Trade paper
Series:
Vintage
Series Volume:
478
Publication Date:
19951031
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
496
Dimensions:
8 x 5.2 x 1 in 0.8188 lb

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Related Subjects

Business » Advertising
Business » Marketing
Children's » Activities » General

Where the Suckers Moon: The Life and Death of an Advertising Campaign Used Trade Paper
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Product details 496 pages Vintage Books USA - English 9780679740421 Reviews:
"Synopsis" by , US
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