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This title in other editions

Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

by

Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too Cover

 

Synopses & Reviews

Publisher Comments:

Ben and Jerry's Homemade, Inc., has done more than win the tastebuds of America — it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In andlt;Iandgt;Ben and Jerry's Double-Dip,andlt;/Iandgt; Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: andlt;BRandgt; andlt;UL TYPE=DISCandgt; andlt;LIandgt;How your commitment to worthy social causes will result in unprecedented customer and employee loyalty — and increased profit andlt;LIandgt;Practical advice on everything — from hiring employees to choosing suppliers andlt;LIandgt;Nuts-and-bolts information on values-led finance, retailing, and human resources andlt;/ULandgt; andlt;BRandgt; andlt;Iandgt;Ben and Jerry's Double-Dipandlt;/Iandgt; is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Synopsis:

Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".

About the Author

Ben Cohen and Jerry Greenfield, cofounders of Ben and Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben and Jerry's Homemade, Inc. They live in Vermont.

Product Details

ISBN:
9780684838557
Author:
Cohen, Ben
Author:
Greenfield, Jerry
Author:
Greenfield, Jerry
Publisher:
Simon & Schuster
Location:
New York, NY :
Subject:
Leadership
Subject:
Small Business
Subject:
Marketing - General
Subject:
Entrepreneurship
Subject:
Businesspeople
Subject:
Infrastructure
Subject:
Social responsibility of business
Subject:
Ice cream industry
Subject:
Social responsibility of business -- United States.
Subject:
General Business & Economics
Subject:
Business-Start Up Business
Copyright:
Edition Number:
1st Fireside ed.
Edition Description:
B102
Publication Date:
May 1998
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
28 charts; htones t-o
Pages:
304
Dimensions:
9.25 x 6.12 in 11.34 oz

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Related Subjects

Business » Ethics
Business » General
Business » History and Biographies
Business » Management
Business » Marketing
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business
Business » Writing
Health and Self-Help » Health and Medicine » Professional Medical Reference
History and Social Science » Politics » General
Humanities » Philosophy » General
Pets » General

Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too Used Trade Paper
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Product details 304 pages Simon & Schuster - English 9780684838557 Reviews:
"Synopsis" by , Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
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