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Interviews | July 4, 2009

All posts by Jill Owens Powells.com Interview: Luis Alberto Urrea

2 comments By Jill Owens

Luis Alberto Urrea is a poet, novelist, journalist, and essayist who has been writing about the relationship between the United States and Mexico,... Continue »

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Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

by Ben Cohen

Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too Cover

ISBN13: 9780684838557
ISBN10: 0684838559
Condition: Standard
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Synopses & Reviews

Publisher Comments:

BenandJerry's Homemade, Inc., has done more than win the tastebuds of America — it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In BenandJerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:

  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty — and increased profit
  • Practical advice on everything — from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

BenandJerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.

Review:

Rosabeth Moss Kanter author of World Class: Thriving Locally in the Global EconomyDouble-Dip serves up a charming and wise insider account of how the ice cream kings built a premium brand and a role model, values-driven company. Leaders in businesses of all sizes will find abundant inspiration and dozens of practical suggestions for creating wealth and well-being.

Review:

Anita Roddick founder of The Body Shop I love BenandJerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.

Review:

Business TimesA very different kind of business book, BenandJerry's Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.

Review:

Anita Roddick

founder of The Body Shop

I love BenandJerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economics but people, too.

Synopsis:

Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. In this book they explain what they call "value-led business".
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About the Author

Ben Cohen and Jerry Greenfield, cofounders of BenandJerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of BenandJerry's Homemade, Inc. They live in Vermont.
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Product Details

ISBN:
9780684838557
Subtitle:
How to Run a Values Led Business and Make Money Too
Author:
Cohen, Ben
Author:
Greenfield, Jerry
Author:
Greenfield, Jerry
Publisher:
Simon & Schuster
Location:
New York, NY :
Subject:
Leadership
Subject:
Small Business
Subject:
Marketing - General
Subject:
Entrepreneurship
Subject:
Businesspeople
Subject:
Infrastructure
Subject:
Social responsibility of business
Subject:
Ice cream industry
Subject:
Social responsibility of business -- United States.
Subject:
General Business & Economics
Copyright:
1998
Edition Number:
1st Fireside ed.
Edition Description:
B102
Publication Date:
May 1998
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
304
Dimensions:
9.36x6.18x.82 in. .77 lbs.
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