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Original Essays | February 8, 2012

Kent Hartman: IMG A Raider by Any Other Name

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Perhaps you are aware of the fact that there is an oddly popular trivia game floating around that a group of clever (and likely bored) college... Continue »
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3 Burnside Film and Television- Media Studies

Four Arguments for the Elimination of Television

by Jerry Mander

Four Arguments for the Elimination of Television Cover

ISBN13: 9780688082741
ISBN10: 0688082742
Condition: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous — to personal health and sanity, to the environment, and to democratic processes — that TV ought to be eliminated forever.

Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."

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About the Author

Jerry Mander holds B.S. and M.S. degrees in Economics, spent 15 years in the advertising business, including five as president and partner of Freeman, Mander & Gossage, San Francisco, one of the most celebrated agencies in the country. After quitting commercial advertising, he achieved national fame for his public service campaigns, leading the Wall Street Journal to call him "the Ralph Nader of adevertising." In 1972 he founded the country's first non-profit ad agency, taking leave of that in 1974. Mander is co-author of The Great International Paper Airplane Book.
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What Our Readers Are Saying

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Average customer rating based on 1 comment:
Mark Seibold, January 24, 2009 (view all comments by Mark Seibold)
As the endorsement on the back cover states, the reader will be surprised what they can learn from this book. Everyone should read this.

What hasn't been said about Mander’s masterpiece on the technology world and commercial manipulation of our society? This is possibly my most favorite book of all time. Mander is excellent and beyond compare to other authors which attempted to write in this realm and subject.

I am particularly interested in the Ingestion of Artificial Light chapter as I am an astronomer and award winning artist; a local Portland Oregonian for 54 years.

Mark Seibold
Artist-Astronomer Portland Oregon
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Product Details

ISBN:
9780688082741
Author:
Mander, Jerry
Publisher:
Harper Perennial
Location:
New York :
Subject:
Political
Subject:
United states
Subject:
Sociology - General
Subject:
Television - General
Subject:
Television
Subject:
Television broadcasting
Subject:
Television broadcasting -- Social aspects -- United States.
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
General Current Events
Subject:
Television broadcasting -- Social aspects.
Subject:
Television -- Psychological aspects.
Copyright:
1978
Edition Description:
Trade PB
Series Volume:
150-101-686
Publication Date:
19780331
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
376
Dimensions:
9 x 6 x 0.93 in 14.88 oz
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