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Influence the Psychology of Persuasion Revised Editionby Robert B. Cialdini
Synopses & ReviewsSynopsis:Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest Description:Includes bibliographical references (p. [293]-309) and index. About the AuthorRobert Cialdini received graduate and postgraduate training in experimental social psychology at the University of North Carolina and at Columbia University. He is currently Regent' Professor of Psychology at Arizona State University in Tempe. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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