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Interviews | January 24, 2012

Jill Owens: IMG Ben Marcus: The Powells.com Interview

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Ben MarcusBen Marcus's books The Age of Wire and String and Notable American Women were considered "experimental" fiction because of his unconventional use of... Continue »
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A Smile in the Mind

by Beryl McAlhone and David Stuart

A Smile in the Mind Cover

ISBN13: 9780714838120
ISBN10: 0714838128
Condition: Standard
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Synopses & Reviews

Publisher Comments:

This book explores witty thinking — the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, unexpected connections prompting new insights. It is clever thinking, not funny drawing.

A Smile in the Mind analyses the thought processes behind the images. It shows how to make the case for witty solutions and, through a series of interviews with the world's top designers, suggests how to get ideas. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a lightness of touch, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.

Review:

"Beautifully edited, lovingly and carefully compiled...both intellectually and aesthetically stimulating. Oh, and it's funny too." Graphics International

Review:

"This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit." Print

Synopsis:

This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.
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About the Author

Beryl McAlhone is a writer with a special interest in design.

David Stuart is a founding member of the international design company The Partners.

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What Our Readers Are Saying

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Average customer rating based on 1 comment:
gbloomer, December 2, 2006 (view all comments by gbloomer)
I bought this book when it was first published in 1996.

As a graphic designer, every time I flip through it I find something new. It's one of the few design books that entertains -- litterally making you smile -- and it does something few other design books do: it challenges you to think about humor, and the craft of graphic design, in new ways (there's a visual challenge on page 25 that will drive you nuts, but do it before you read the text).

A Smile in the Mind is not a "how to" book, rather, it's a visual feast of witty, wise, entertaining, joyful, and practical demonstrations of the use and application of humor in graphic design to solve visual problems. No matter what language you speak, the full color illustrations translate the visuals into smiles, and may even make you think "Wow! I wish I'd done that!"
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Product Details

ISBN:
9780714838120
Author:
Beryl McAlhone and David Stuart
Publisher:
Phaidon Press
Foreword by:
de Bono, Edward
Foreword:
de Bono, Edward
Author:
Stuart, David
Author:
McAlhone, Beryl
Author:
de Bono, Edward
Location:
London :
Subject:
Graphic Arts
Subject:
Design - General
Subject:
Commercial art
Subject:
Wit and humor, pictorial
Subject:
Graphic Arts - General
Subject:
General
Subject:
Commercial art -- Themes, motives.
Subject:
General-General
Copyright:
1998
Edition Number:
Revised & updated.
Edition Description:
Revised & Updat
Publication Date:
19980831
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
11.84x9.53x.90 in. 3.31 lbs.
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Related Aisles

A Smile in the Mind Used Trade Paper
0 stars - 0 reviews
$27.00 In Stock
Product details 240 pages Phaidon Press - English 9780714838120 Reviews:
"Review" by , "Beautifully edited, lovingly and carefully compiled...both intellectually and aesthetically stimulating. Oh, and it's funny too."
"Review" by , "This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit."
"Synopsis" by , This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.
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