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The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs

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The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs Cover

 

Synopses & Reviews

Publisher Comments:

A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders.

The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage.

The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.

About the Author

Jim Holtje is an international public relations veteran who's written several books. He's the Senior Manager of Leadership Communications at Siemens USA, writing all forms of CEO communications.

Product Details

ISBN:
9780735204607
Author:
Holtje, Jim
Publisher:
Prentice Hall Press
Subject:
Reference
Subject:
Business/Reference
Subject:
Business - General
Edition Description:
Mass Market
Publication Date:
20111231
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
336
Dimensions:
8.25 x 5.55 x 0.9 in 0.66 lb
Age Level:
from 18

Related Subjects

Business » General
Business » Personal Skills
Reference » Speech and Debate

The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs New Trade Paper
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Product details 336 pages Prentice Hall Press - English 9780735204607 Reviews:
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