Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    On the Table | November 9, 2014

    Tracey T.: IMG New Cookbooks for October and November: Potluck Time!



    October/November is a favorite time in our offices. These are the months when scads of cookbooks are released, a deluge of cookbooks, a tornado of... Continue »

    spacer
Qualifying orders ship free.
$5.50
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse Internet- Web Design

More copies of this ISBN

Submit Now: Designing Persuasive Websites

by

Submit Now: Designing Persuasive Websites Cover

 

Synopses & Reviews

Publisher Comments:

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

Synopsis:

With commercial web sites usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. It examines how customers search, evaluate and make decisions on-line and provides case studies.

Synopsis:

Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.

About the Author

Andrew Chak is an award-winning Information Architect and User Experience Designer based in Toronto. His work for clients such as Deustche Bank, General Motors, Thomas Cook, New York Life, and American Express has given him background and insight into how customers transact on the Web. A speaker at InternetWorld, WebNYC, WebChicago, WebLA, WebDC, and Web2000, Andrew's presentation at December 2000 C/Net Builder conference in New Orleans was voted one of the top ten best by attendees.

Product Details

ISBN:
9780735711709
Author:
Chak, Andrew
Publisher:
New Riders Publishing
Subject:
Internet - General
Subject:
Persuasion (psychology)
Subject:
Design
Subject:
Desktop Publishing - General
Subject:
Internet - Web Site Design
Subject:
Web sites
Subject:
Electronic Commerce
Subject:
Web - Page Design
Subject:
Digital Media - Desktop Publishing
Subject:
Web sites -- Design.
Subject:
Internet-eBusiness
Subject:
Internet - World Wide Web
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
September 2002
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
9 x 7 x 0.9 in 567 gr

Other books you might like

  1. Hot Text Web Writing That Works Used Trade Paper $19.50
  2. Back to the User: Creating... New Trade Paper $31.50
  3. Net Words: Creating High-Impact... Used Trade Paper $1.48

Related Subjects

Computers and Internet » Desktop Publishing » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Publishing
Computers and Internet » Internet » eCommerce

Submit Now: Designing Persuasive Websites Used Trade Paper
0 stars - 0 reviews
$5.50 In Stock
Product details 368 pages New Riders Publishing - English 9780735711709 Reviews:
"Synopsis" by , With commercial web sites usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. It examines how customers search, evaluate and make decisions on-line and provides case studies.
"Synopsis" by , Usability is not enough. This book shows what it takes to design a site so browsers become buyers: the ultimate measurement of success for an e-commerce site. Designing Persuasive Web Sites: Submit Now examines how customers search, evaluate, and make decisions realistically-not using marketing guesstimates. This book focuses on changing the mindset from selling to customers to helping them buy. It begins by exploring how customers make decisions and how that integrates with the online experience. It presents tangible design ideas that can be instantly applied to sites to make them more effective. Real examples are used to provide insight and inspiration that can be directly applied to a multitude of sites. The book provides a simplified description of the essential process necessary for designing a site that gets visitors to click. It concludes with guidelines to for designing any transaction-oriented site.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.