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The Story Factor: Secrets of Influence from the Art of Storytelling

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The Story Factor: Secrets of Influence from the Art of Storytelling Cover

 

Synopses & Reviews

Publisher Comments:

Storytelling is the oldest tool of influence, an essential ingredient to the development of culture and organizational life. In this groundbreaking book, maverick consultant, writer, and storyteller Annette Simmons applies the lessons of storytelling to management and leadership. Showcasing stories from the front lines in business, as well as parables, myths, and fables from around the world, Simmons shows how anyone-managers, entrepreneurs, sales and marketing professionals, even social activists-can enhance their communication success by applying the principles of storytelling. From launching new business models to making more effective presentations to getting buy-in for new proposals and initiatives, The Story Factor offers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses, investors, and customers.

Synopsis:

The next business revolution-using the power of stories as the ultimate source of influence and impact.

Product Details

ISBN:
9780738203690
Subtitle:
Secrets Of Influence From The Art Of Storytelling
Editor:
Simmons, Annette
Author:
Simmons, Annette
Publisher:
Basic Books
Location:
Cambridge, Mass.
Subject:
General
Subject:
Communication
Subject:
Sociology - General
Subject:
Business Communication - Presentations
Subject:
Storytelling
Subject:
Business Communication - Meetings & Presentations
Subject:
General Business & Economics
Edition Description:
Trade Cloth
Series Volume:
20:4, Winter 2000
Publication Date:
20001227
Binding:
Hardback
Language:
English
Pages:
272
Dimensions:
8.52x5.73x.86 in. .86 lbs.

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Business » Management

The Story Factor: Secrets of Influence from the Art of Storytelling Used Hardcover
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Product details 272 pages Perseus Publishing - English 9780738203690 Reviews:
"Synopsis" by ,
The next business revolution-using the power of stories as the ultimate source of influence and impact.

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