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H. J. Heinz Company (Images of America)

by

H. J. Heinz Company (Images of America) Cover

 

Synopses & Reviews

Publisher Comments:

In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoesthen called "love apples"were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United Statesbased food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."

About the Author

Debbie Foster and Jack Kennedy are both veteran Heinz communicators and publicists. Chairman William R. Johnson, only the fifth person to lead the company, authored the introduction. He is also Heinz's president and chief executive officer. A foreword was contributed by Suzanne Junod, Ph.D., historian for the U.S. Food and Drug Administration.

Product Details

ISBN:
9780738545684
Author:
Foster, Debbie
Publisher:
Arcadia Publishing (SC)
Author:
Kennedy, Jack For the H. J.
Author:
Kennedy, Jack
Subject:
General
Subject:
History
Subject:
United States - General
Subject:
Businesspeople
Subject:
PA
Subject:
COR
Subject:
Food industry and trade -- United States.
Subject:
Heinz, H. J
Subject:
US History-General
Edition Description:
Arcadia Publishing
Series:
Images of America
Publication Date:
20061031
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
128
Dimensions:
9.20x6.56x.35 in. .72 lbs.

Related Subjects

» History and Social Science » Americana » Northeast
» History and Social Science » Americana » Pennsylvania
» History and Social Science » US History » General
» History and Social Science » World History » General

H. J. Heinz Company (Images of America) New Trade Paper
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Product details 128 pages Arcadia Publishing (SC) - English 9780738545684 Reviews:
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