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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society: Advertising's Impact on American Character and Society
Synopses & Reviews
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!
Book News Annotation:
This is the new edition of a theoretical primer on the sociology, aesthetics, and psychology of advertising. The end goal of Berger (emeritus, broadcast and electronic communication arts, San Francisco State U.) is to help readers resist advertising. He discusses the relationship of advertising to consumer culture, sexuality, and politics. Later chapters discuss how to analyze advertisements, both in print and on television.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Includes bibliographical references (p. 189-192) and index.
Table of Contents
Advertising in American society — Consumer cultures — Advertising and the communication process — Running it up a flagpole to see if anyone salutes — Sexuality and advertising — Political advertising — The marketing society — Analyzing print advertisements, or: six ways of looking at a Fidgi perfume advertisement — Analyzing television commercials: the Macintosh "1984" commercial — Where next?
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