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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society: Advertising's Impact on American Character and Society Cover

 

Synopses & Reviews

Publisher Comments:

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!

Book News Annotation:

This is the new edition of a theoretical primer on the sociology, aesthetics, and psychology of advertising. The end goal of Berger (emeritus, broadcast and electronic communication arts, San Francisco State U.) is to help readers resist advertising. He discusses the relationship of advertising to consumer culture, sexuality, and politics. Later chapters discuss how to analyze advertisements, both in print and on television.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Includes bibliographical references (p. 189-192) and index.

Table of Contents

Advertising in American society — Consumer cultures — Advertising and the communication process — Running it up a flagpole to see if anyone salutes — Sexuality and advertising — Political advertising — The marketing society — Analyzing print advertisements, or: six ways of looking at a Fidgi perfume advertisement — Analyzing television commercials: the Macintosh "1984" commercial — Where next?

Product Details

ISBN:
9780742527249
Subtitle:
Advertising's Impact on American Character and Society
Publisher:
Rowman & Littlefield Publishers, Inc.
Author:
Berger, Arthur Asa
Location:
Lanham, Md.
Subject:
Advertising & Promotion
Subject:
Popular Culture
Subject:
Consumer education
Subject:
Advertising
Subject:
Popular Culture - General
Subject:
Consumer Behavior - General
Subject:
Mass Media - General
Subject:
Popular culture -- United States.
Subject:
Consumer education -- United States.
Edition Number:
2
Series Volume:
vol. 4, no. 3.
Publication Date:
September 2003
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
216
Dimensions:
900x600

Related Subjects

Business » Marketing
History and Social Science » American Studies » Popular Culture

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society: Advertising's Impact on American Character and Society
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$ In Stock
Product details 216 pages Rowman & Littlefield Publishers - English 9780742527249 Reviews:
"Synopsis" by , Includes bibliographical references (p. 189-192) and index.
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