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From Yesterday to Today: Six Decades of America's Favorite Morning Showby Stephen Battaglio
Synopses & Reviews
“When Dave Garroway welcomed viewers to Today on that day in 1952, he ushered in a new era in broadcasting. . . . It was a place where viewers could turn to each morning to satisfy their appetite for all things news and information. It was a destination for the curious to learn more about what had happened overnight and how the day ahead might shape up. And they would see and hear it all from the best storytellers in broadcasting.”
—from the foreword
Throughout the history of television there has been nothing quite like NBC’s Today. Ever since the brilliant and innovative TV network executive Pat Weaver conceived the idea of broadcasting a “national newspaper of the air,” Today has chronicled the triumphs and tragedies of our times through personalities that viewers have trusted and admired. With dozens of never-before-published photographs, From Yesterday to TODAY offers an insightful and entertaining history of America’s favorite morning show from its experimental beginnings with Dave Garroway and a chimpanzee named J. Fred Muggs to its enduring success in the 21st century with co-anchors Matt Lauer and Ann Curry.
Through personal recollections from Today family members such as Barbara Walters, Tom Brokaw, Jane Pauley, Bryant Gumbel, Katie Couric, Willard Scott, Matt Lauer, Al Roker, Meredith Vieira, and Ann Curry From Yesterday to TODAY will take you on the unique journey traveled by those who reported the news, reflected on cultural trends and provided comfort to a nation of viewers often before they have had that first cup of coffee. For more than sixty years, Today has delivered the public their first glimpse at the new ideas, political leaders, and social upheaval that shaped our lives. It has remained a constant in a dynamic medium that evolved from grainy black-and-white images to the computer screen. It has reminded us of the joy of living and why it is worth getting up each day.
Today is the longest running morning news program on air. Ever since the network executive Pat Weaver concocted the idea of broadcasting a “national newspaper of the air,” Today has chronicled the triumphs and tragedies of our times through personalities that viewers trusted and admired. From Yesterday to Today is a revealing history of the show from Dave Garroway’s first broadcast on January 14, 1952, to the present broadcast family with Matt Lauer, Ann Curry, Natalie Morales, and Al Roker.
Today has been bringing viewers breaking news as it happens for 60 years. Today delivered coverage of such news events as the Royal Wedding of Prince Charles and Lady Diana, the death of John Lennon, the Columbine shooting, the September 11 terrorist attacks, and the Royal Wedding of Prince William and Lady Catherine.
Each chapter covers a different decade, providing a behind-the-scenes look at the progression of the show and includes sidebars about the anchors, the co-hosts, the Today Girls, the guests, and much more. From Dave Garroway in the 1950s and Hugh Downs in the 1960s to Jane Pauley and Bryant Gumbel in the 1980s to Matt Lauer and Katie Couric in the 2000s From Yesterday to Today is chock-full of personal recollections by the anchors and staff, hundreds of photographs, and snapshots of key world events and newsmaking interviews.
Today is so much about the fans, and the book includes quotes and stories from the fans about how the show inspired them or what it means to them. From Yesterday to Today is a personal history connecting the cast and crew and the viewers in a way that brings America together.
About the Author
Stephen Battaglio is the business editor for TV Guide Magazine. His coverage of the television industry has appeared in the New York Times, Fortune, the New York Daily News, the Hollywood Reporter, and Inside.com. He has appeared as a media commentator on numerous TV news programs, including NBC’s Today, CBS Sunday Morning, and MSNBC’s Countdown with Keith Olbermann. He lives in New York City.
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