Murakami Sale
 
 

Recently Viewed clear list


The Powell's Playlist | August 8, 2014

Peter Mendelsund: IMG The Powell's Playlist: Water Music by Peter Mendelsund



We "see" when we read, and we "see" when we listen. There are many ways in which music can create the cross-sensory experience of this seeing...... Continue »
  1. $11.87 Sale Trade Paper add to wish list

spacer

Search Engine Optimization for Dummies (For Dummies)

by

Search Engine Optimization for Dummies (For Dummies) Cover

 

Out of Print

Synopses & Reviews

Publisher Comments:

“If we build it, they will come.”

Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:

  • Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information
  • Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems
  • The eight search systems you really need to impress and how to get your pages into them
  • Keywords and how to choose them strategically and use them often
  • Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories
  • Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites

Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:

  • Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system,
  • Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more
  • Bulk up your site with content—original or recycled
  • Use specialized search systems to attract valuable, highly targeted traffic
  • Use link popularity to boost your position and your PageRank

Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.

Synopsis:

You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

  • Gain greater visibility for your site
  • Advance your position in the rankings
  • Avoid techniques that cause search engines to bump your site to the end of the list
  • Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2ndEditionshows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

  • Become familiar with search engines and search directories and find out which keywords work
  • Build your site with techniques that search engines like and avoid the ones they don’t
  • Register your site with the top search systems and get it listed in directories
  • Find out why links are important and see how to get other sites to link to yours
  • Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
  • Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2ndEditionhas been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Synopsis:

Your one-stop guide with optimization techniques for building a Web site that ranks at the top of the search engines (Google, Yahoo and others), getting people to visit your site, promoting your site and monitoring site traffic.

About the Author

Peter Kent is an e-commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e-business service provider.

Table of Contents

Introduction.

Part I: Search Engine Basics.

Chapter 1: Surveying the Search Engine Landscape.

Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.

Chapter 3: Making Your Site Useful and Telling People about It.

Chapter 4: Picking Powerful Keywords.

Part II: Building Search-Engine-Friendly Sites.

Chapter 5: Creating Pages That Search Engines Love.

Chapter 6: Avoiding Things That Search Engines Hate.

Chapter 7: Dirty Deeds — Facing the Consequences.

Chapter 8: Bulking Up Your Site — Complete with Content.

Part III: Adding Your Site to the Indexes and Directories.

Chapter 9: Getting Your Pages into the Search Engines.

Chapter 10: Submitting to the Directories.

Chapter 11: Buried Treasure — More Great Places to Submit Your Site.

Part IV: After You’ve Submitted.

Chapter 12: Using Link Popularity to Boost Your Position.

Chapter 13: Finding Sites to Link to Yours.

Chapter 14: Using the Shopping Directories and Retailers.

Chapter 15: Pay Per Click — Overture, Google AdWords, and More.

Part V: The Part of Tens.

Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details.

Chapter 17: Ten Myths and Mistakes.

Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.

Part VI: Appendix.

Appendix: Staying Out of Copyright Jail.

Index.

Product Details

ISBN:
9780764567582
Author:
Kent, Peter
Publisher:
For Dummies
Subject:
Internet - World Wide Web
Subject:
Web search engines
Subject:
Internet - General
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
20060508
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
374
Dimensions:
9.24x7.42x.86 in. 1.20 lbs.

Other books you might like

  1. Philip & Alexs Guide To Web Publishing Used Trade Paper $1.48
  2. Web Commerce Technology Handbook (98... Used Trade Paper $22.00
  3. Multiple Streams of Internet Income:... Used Trade Paper $3.50
  4. Watching Your Back: Chinese Martial... Used Trade Paper $8.95
  5. Atlantis Endgame: A New Time Traders...
    Used Mass Market $3.95
  6. The Subtle Knife: His Dark...
    Used Mass Market $3.50

Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web Publishing

Search Engine Optimization for Dummies (For Dummies) Used Trade Paper
0 stars - 0 reviews
$6.95 In Stock
Product details 374 pages Wiley Publishing - English 9780764567582 Reviews:
"Synopsis" by , You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

  • Gain greater visibility for your site
  • Advance your position in the rankings
  • Avoid techniques that cause search engines to bump your site to the end of the list
  • Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2ndEditionshows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

  • Become familiar with search engines and search directories and find out which keywords work
  • Build your site with techniques that search engines like and avoid the ones they don’t
  • Register your site with the top search systems and get it listed in directories
  • Find out why links are important and see how to get other sites to link to yours
  • Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
  • Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2ndEditionhas been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

"Synopsis" by , Your one-stop guide with optimization techniques for building a Web site that ranks at the top of the search engines (Google, Yahoo and others), getting people to visit your site, promoting your site and monitoring site traffic.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.