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Search Engine Optimization for Dummies (For Dummies)by Peter Kent
Out of Print
Synopses & Reviews
“If we build it, they will come.”
Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on:
Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to:
Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization For Dummies will help you make the Web site hit list.
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2ndEditionshows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you
There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2ndEditionhas been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
Your one-stop guide with optimization techniques for building a Web site that ranks at the top of the search engines (Google, Yahoo and others), getting people to visit your site, promoting your site and monitoring site traffic.
About the Author
Peter Kent is an e-commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e-business service provider.
Table of Contents
Part I: Search Engine Basics.
Chapter 1: Surveying the Search Engine Landscape.
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.
Chapter 3: Making Your Site Useful and Telling People about It.
Chapter 4: Picking Powerful Keywords.
Part II: Building Search-Engine-Friendly Sites.
Chapter 5: Creating Pages That Search Engines Love.
Chapter 6: Avoiding Things That Search Engines Hate.
Chapter 7: Dirty Deeds — Facing the Consequences.
Chapter 8: Bulking Up Your Site — Complete with Content.
Part III: Adding Your Site to the Indexes and Directories.
Chapter 9: Getting Your Pages into the Search Engines.
Chapter 10: Submitting to the Directories.
Chapter 11: Buried Treasure — More Great Places to Submit Your Site.
Part IV: After You’ve Submitted.
Chapter 12: Using Link Popularity to Boost Your Position.
Chapter 13: Finding Sites to Link to Yours.
Chapter 14: Using the Shopping Directories and Retailers.
Chapter 15: Pay Per Click — Overture, Google AdWords, and More.
Part V: The Part of Tens.
Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details.
Chapter 17: Ten Myths and Mistakes.
Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.
Part VI: Appendix.
Appendix: Staying Out of Copyright Jail.
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