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Buzz Marketing with Blogs for Dummies (For Dummies)

by

Buzz Marketing with Blogs for Dummies (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

In this instant-communication world, buzz means business And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directedmultimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call

Synopsis:

It's easy to get customers buzzing about your business

Here's how to launch your blog, develop a style, and make your business stand out

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to

  • Set up and maintain a blog
  • Involve your customers
  • Earn trust, educate, and build community
  • Follow blogging etiquette and culture
  • Find the right voice
  • Encourage links to your blog

Synopsis:

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

About the Author

Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.

Table of Contents

Introduction.

Part I: Getting Started with Business Blogs.

Chapter 1: Checking Out Business Blogs.

Chapter 2: Discovering the Buzz about Buzz Marketing.

Chapter 3: Building a Business Blog.

Part II: Setting Up a Business Blog.

Chapter 4: Picking a Blog Solution.

Chapter 5: Setting Up a Hosted Blog.

Chapter 6: Taking Control with Independent Blog Software.

Part III: Minding Blog Etiquette and Culture.

Chapter 7: Understanding Your Audience.

Chapter 8: Joining the Blogosphere.

Chapter 9: Avoiding Business Blog No-Nos.

Part IV: Positioning Your Blog.

Chapter 10: Finding a Voice.

Chapter 11: Promoting Your Blog.

Chapter 12: Staying on the Right Side of the Law.

Part V: Making the Most of Your Blog.

Chapter 13: Adding Value to a Blog.

Chapter 14: Making Money with a Blog.

Chapter 15: Going Beyond Blogs.

Part VI: The Part of Tens.

Chapter 16: Ten Dry-Spell-Breaking Ideas.

Chapter 17: Ten Traits of a Good Blogger.

Chapter 18: Ten Blogs You Should Know.

Part VII: Appendixes.

Appendix A: Glossary.

Appendix B: Using the Book Blog.

Appendix C: Hosted and Independent Blog Solutions.

Appendix D: How URLs Work.

Appendix E: Case Studies.

Index.

Product Details

ISBN:
9780764584572
Author:
Gardner, Susannah
Publisher:
For Dummies
Subject:
Marketing - General
Subject:
Marketing
Subject:
Computer network resources
Subject:
Blogs
Subject:
Marketing -- Computer network resources.
Subject:
Business/Technology
Subject:
Business;Marketing
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
20070521
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
382
Dimensions:
9.24x7.46x.81 in. 1.17 lbs.

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Related Subjects

Business » Marketing
Computers and Internet » Internet » Marketing
History and Social Science » Geography » General
Metaphysics » Divination

Buzz Marketing with Blogs for Dummies (For Dummies) Used Trade Paper
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Product details 382 pages For Dummies - English 9780764584572 Reviews:
"Synopsis" by , It's easy to get customers buzzing about your business

Here's how to launch your blog, develop a style, and make your business stand out

Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You'll even get tips from some of the best business bloggers around!

Discover how to

  • Set up and maintain a blog
  • Involve your customers
  • Earn trust, educate, and build community
  • Follow blogging etiquette and culture
  • Find the right voice
  • Encourage links to your blog

"Synopsis" by , In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion

If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:

  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

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