A straightforward and detailed guide to the basics of fundraising
With more than 25 percent new material, Fundraising For Dummies, Second Edition is more comprehensive and up-to-date than before. Plus, it covers all the changes in tax law, philanthropy in general, and the business environment since the bursting of the dot.com bubble and the events of September 11, 2001. In addition to its precise and vital information on developing a fundraising plan, this edition features new information on donor research, cultivating major givers, writing grant proposals, online donations and fundraising, new rules for faith-based organizations, finding and training volunteers, direct mail, and more. Nonprofit organizations who need to develop new and better fundraising initiatives should start with this simple and friendly guide.
Katherine Murray (Indianapolis, IN) has written several books about fundraising and advises nonprofits. John Mutz (Indianapolis, IN) is an experienced fundraising expert and speaker. He is also a former lieutenant governor of Indiana.
Find out how to cultivate donors and solicit donations online
Covers new changes in tax and philanthropy law
Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.
Discover how to
- Define your group?s focus
- Create a viable plan
- Organize your board of directors
- Find and train volunteers
- Market via print and online
- Promote yourself with the media
Introduction.
Part I: Putting Your Fundraising Ducks in a Row.
Chapter 1: Identifying the Fruits of Your Fundraising Passion.
Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics.
Chapter 3: Making Your Case Statement: Your Agency’s Reason to Be.
Chapter 4: Organizing Your Team: Board Members and Volunteers.
Chapter 5: Creating a Winning Fundraising Plan.
Part II: Finding — and Winning Over — Donors.
Chapter 6: Getting the Lowdown on Your Donors.
Chapter 7: Meeting Your Donor.
Chapter 8: Cultivating Major Givers.
Chapter 9: Asking for a Major Gift.
Part III: Assembling Your Fundraising Toolkit.
Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More.
Chapter 11: Writing Winning Grant Proposals.
Chapter 12: Projecting Your Image by Using the Media.
Chapter 13: Working the Phones (You Don’t Have to Be Hated).
Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales.
Part IV: Leveraging the Internet.
Chapter 15: Creating and Using a Web Site.
Chapter 16: Getting the Most from E-mail and E-Newsletters.
Chapter 17: Extending Your Branding Online.
Part V: On the (Fundraising) Campaign Trail.
Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.
Chapter 19: Planning a Special Event.
Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.
Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.
Chapter 22: Approaching the Corporate Giver.
Chapter 23: Building and Growing Endowments.
Part VI: The Part of Tens.
Chapter 24: Ten Predictions about Fundraising.
Chapter 25: Ten Great Opening Lines.
Index.
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