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Nuts!

by

Nuts! Cover

 

Synopses & Reviews

Publisher Comments:

Southwest Airlines President and CEO Herb Kelleher has sidestepped "reengineering", "total quality management" and other management philosophies to employ his own brand of business success. He once settled a major legal dispute with an arm-wrestling match. He's painted his airplanes to resemble killer whales and state flags. And he doesn't serve in-flight meals, just 60 million of peanuts a year.

Although Kelleher's business philosophy built the most successful airline in the industry, against all odds. Southwest has turned a profit for 24 consecutive years and its stock has soared 300 percent since 1990; for the past 25 years it's been the safest airline in the world; and Fortune has ranked it among the 10 best companies to work for in America for the past two years, calling Kelleher America's best CEO.

NUTS! breaks the business-book mold. It takes an in-depth look at what created the greatest success story in the history of commercial aviation and shows how Southwest's early struggle to survive sparked a special spirit that sustains it today, earning it the industry's highest awards for service and on-time performance and the lowest employee turnover rate. In addition to the Southwest story are many unique business and personal strategies, highlighted throughout the book to show how to transfer some of the Southwest inspiration into your own business and your own life.

Synopsis:

The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey. 384 pp. $75,000 national marketing. Print ads. 5-city author tour. 25,000 print.

About the Author

Kevin and Jackie Freiberg are principals of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.

Product Details

ISBN:
9780767901840
Foreword:
Peters, Tom
Author:
Peters, Tom
Author:
Freiberg, Kevin
Author:
Freiberg, Jackie
Publisher:
Broadway Books
Location:
New York :
Subject:
General
Subject:
Management
Subject:
Entrepreneurship
Subject:
Corporate History
Subject:
Humor
Subject:
Aviation - Commercial
Subject:
Airlines
Subject:
Southwest Airlines Co
Subject:
Airlines -- United States -- Management.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Subject:
Business-History and Biography
Copyright:
Edition Number:
1st trade pbk. ed.
Edition Description:
Trade paper
Publication Date:
19980231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
384
Dimensions:
8.2 x 5.5 x 0.8 in 1.07 lb

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Related Subjects


Business » Business Profiles
Business » General
Business » High Tech Management
Business » History and Biographies
Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Transportation » Aviation » General

Nuts! Used Trade Paper
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$5.95 In Stock
Product details 384 pages Broadway Books - English 9780767901840 Reviews:
"Synopsis" by , The remarkable story of the country's most successful airline and Herb Kelleher, the zany CEO who built it with integrity, guts, and nuts. "Full of original insights, upbeat stories, and concrete suggestions, "Nuts!" shows how the power of principle-centered leadership inspires people to achieve incredible results".--Stephen R. Covey. 384 pp. $75,000 national marketing. Print ads. 5-city author tour. 25,000 print.
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