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Howling at the Moon: The Odyssey of a Monstrous Music Mogul in an Age of Excessby Walter Yetnikoff
Synopses & Reviews
It was the age of Streisand and Springsteen, Jagger and Jackson, and business was booming at CBS Records. From 1975 to 1990, CEO and President Walter Yetnikoff had taken revenues from $485 million to well over $2 billion. But life with this stable of superstars was far from harmonious, especially when Yetnikoff himself was doing much of the howling.
Revealing the complete star-studded story, Howling at the Moon gives center stage to a man who led one of the most remarkable runs of success — and self-destruction — ever seen in the entertainment industry. Yetnikoff writes candidly about coddling egoistic crooners, taming high-strung executives like Diller and Geffen, and succumbing to the addictions that defined the era. The more Yetnikoff fed his cravings for power, sex, and cocaine, the more profitable CBS became. Reflecting on the sinister cycle that left his career in tatters and CBS flush with cash, Yetnikoff emerges with a hunger for redemption and a new reverence for his working-class Brooklyn roots.
In the dishy tradition of You'll Never Eat Lunch in This Town Again and The Kid Stays in the Picture, Yetnikoff's story turns up the volume on exposés about real American idols.
"Thanks to coauthor and music writer Ritz, the book maintains its fast pace and conversational style from start to finish so that, in the end, Yetnikoff's raucous life story becomes a cautionary tale, with a steady backbeat." Publishers Weekly
"Much of the book is a swift and engrossing read about the music industry's inner machine, but like Yetnikoff's life, the story slows down and becomes tired once its hero sobers up." Library Journal
"As drug-crazed, booze-swilling megalomaniacs go, Yetnikoff makes excellent company." Kirkus Reviews
The no-holds-barred, star-studded memoir of the record industry's most legendary, outrageous, outspoken — and self-destructive — executive, who presided over Columbia Records during its heyday in the 1980s.
Show biz memoir at its name-dropping, bridge-burning, profane best: the music industry’s most outspoken, outrageous, and phenomenally successful executive delivers a rollicking memoir of pop music’s heyday.
During the 1970s and '80s the music business was dominated by a few major labels and artists such as Michael Jackson, Bruce Springsteen, the Rolling Stones, Bob Dylan, Billy Joel, Paul Simon, Barbra Streisand and James Taylor. They were all under contract to CBS Records, making it the most successful label of the era. And, as the company’s president, Walter Yetnikoff was the ruling monarch. He was also the most flamboyant, volatile and controversial personality to emerge from an industry and era defined by sex, drugs and debauchery.
Having risen from working-class Brooklyn and the legal department of CBS, Yetnikoff, who freely admitted to being tone deaf, was an unlikely label head. But he had an uncanny knack for fostering talent and intimidating rivals with his appalling behavior—usually fueled by an explosive combination of cocaine and alcohol. His tantrums, appetite for mind-altering substances and sexual exploits were legendary. In Japan to meet the Sony executives who acquired CBS during his tenure, Walter was assigned a minder who confined him to a hotel room. True to form, Walter raided the minibar, got blasted and, seeing no other means of escape, opened a hotel window and vented his rage by literally howling at the moon.
In Howling at the Moon, Yetnikoff traces his journey as he climbed the corporate mountain, danced on its summit and crashed and burned. We see how Walter became the father-confessor to Michael Jackson as the King of Pop reconstructed his face and agonized over his image while constructing Thriller (and how, after it won seven Grammies, Jackson made the preposterous demand that Walter take producer Quincy Jones’s name off the album); we see Walter, in maniacal pursuit of a contract, chase the Rolling Stones around the world and nearly come to blows with Mick Jagger in the process; we get the tale of how Walter and Marvin Gaye—fresh from the success of “Sexual Healing”—share the same woman, and of how Walter bonds with Bob Dylan because of their mutual Jewishness. At the same time we witness Yetnikoff’s clashes with Barry Diller, David Geffen, Tommy Mottola, Allen Grubman and a host of others. Seemingly, the more Yetnikoff feeds his cravings for power, sex, liquor and cocaine, the more profitable CBS becomes—from $485 million to well over $2 billion—until he finally succumbs, ironically, not to substances, but to a corporate coup. Reflecting on the sinister cycle that left his career in tatters and CBS flush with cash, Yetnikoff emerges with a hunger for redemption and a new reverence for his working-class Brooklyn roots.
Ruthlessly candid, uproariously hilarious and compulsively readable, Howling at the Moon is a blistering You’ll Never Eat Lunch in this Town Again of the music industry.
About the Author
As President of CBS Records Group from 1975 through 1990, Walter Yetnikoff created the most profitable stable of artists in music history. He lives in New York City.
Lyricist of the Marvin Gaye classic "Sexual Healing" as well as the bestselling biography Divided Soul: The Life of Marvin Gaye, David Ritz is the only four-time winner of the Ralph J. Gleason Music Book Award. He has coauthored autobiographies of Ray Charles, B. B. King, Aretha Franklin, Smokey Robinson and the Neville Brothers and his novels include Blue Notes Under A Green Felt Hat, Family Blood, and Search for Happiness. He lives in Los Angeles.
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