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1 Hawthorne Business- Marketing

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

by

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register Cover

 

Synopses & Reviews

Publisher Comments:

< EM> How To Become a Marketing Superstar< /EM> is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters will include: < BR> < /BR> < UL> < BR> < LI> Customers Fire Employees Every Day< /LI> < BR> < /BR> < BR> < LI> Beware the Constellation Theory of Marketing< /LI> < BR> < /BR> < BR> < LI> Make A Big Splash, Instead of A Lot of Little Ripples< /LI> < BR> < /BR> < BR> < LI> Always Have A President??'s Pipeline< /LI> < BR> < /BR> < BR> < LI> Own A Market, Not A Mill< /LI> < BR> < /BR> < BR> < LI> The Long & amp; Short Definitions of Marketing< /LI> < BR> < /BR> < /UL> < BR> < /BR> < BR> In addition, there will be a number of chapters that will be Instant Marketing Genius challenges. The reader will be asked to provide an instant marketing answer to a business case. Suggested answers will be offered elsewhere in the book.< B> & nbsp; < /BR> < /B>

Synopsis:

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

Synopsis:

How To Become a Marketing Superstar is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters will include: Customers Fire Employees Every Day Beware the Constellation Theory of Marketing Make A Big Splash, Instead of A Lot of Little Ripples Always Have A President??'s Pipeline Own A Market, Not A Mill The Long & amp; Short Definitions of Marketing In addition, there will be a number of chapters that will be Instant Marketing Genius challenges. The reader will be asked to provide an instant marketing answer to a business case. Suggested answers will be offered elsewhere in the book. & nbsp;

Product Details

ISBN:
9780786868247
Author:
Fox, Jeffrey J
Publisher:
Hyperion Books
Author:
Fox, Jeffrey J.
Location:
New York, N.Y.
Subject:
General
Subject:
Marketing - General
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Commerce
Subject:
Business;Marketing
Copyright:
Edition Number:
1st ed.
Edition Description:
Hardcover
Series Volume:
2001]
Publication Date:
20030531
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
192
Dimensions:
7.5 x 5 in 9.12 oz
Age Level:
from 18

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Related Subjects

Business » Marketing

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register Used Hardcover
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Product details 192 pages Hyperion Books - English 9780786868247 Reviews:
"Synopsis" by , With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
"Synopsis" by , How To Become a Marketing Superstar is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters will include: Customers Fire Employees Every Day Beware the Constellation Theory of Marketing Make A Big Splash, Instead of A Lot of Little Ripples Always Have A President??'s Pipeline Own A Market, Not A Mill The Long & amp; Short Definitions of Marketing In addition, there will be a number of chapters that will be Instant Marketing Genius challenges. The reader will be asked to provide an instant marketing answer to a business case. Suggested answers will be offered elsewhere in the book. & nbsp;
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