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Renaissance Elearningby Samantha Chapnick
Synopses & Reviews
What if your eLearning programs were as addictive as video games? Generated as much buzz as the latest Hollywood hit? Anticipated as eagerly as a pop star's new release?
Let's face it, eLearning just isn't sexy anymore. Once the novelty wore off, even the most ingenious lingerie or gimmicks couldn't fool your participants. Attendance lagged, support was harder to get, and making it just wasn't much fun.
Now there's a book to change all that. The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture?
Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment.
With this book you'll learn:
After reading this book, anyone—from a new sales manager to a seasoned eLearning professional—will be able to create a learning program that will receive unprecedented praise from participants and the people who want to see tangible performance improvement.
Book News Annotation:
Chapnick and Meloy provide market development and learning services to government and industry. In this text, they present a creative new look at eLearning and alternative ways to approach it that will make it have as much impact as video games, songs, movies, and other forms of popular culture. Based on the authors' examination of eLearning programs of 400-plus organizations using eLearning and interviews with 100-plus individuals from a wide range of fields, the text offers novice and experienced eLearning professionals conceptual material on eLearning to encourage readers to expand their views, as well as practical material on topics such as graphical style and layout, word design, narrative perspective, and camera angle. Pfeiffer is an imprint of Wiley.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
The same people who brought you the most widely used guide to preparing for eLearning are bringing passion back to your learning and training programs. The authors culled through over 400 eLearning programs, hundreds of popular entertainment pieces, and interviews with over 100 people in widely disparate areas to answer a simple question: What will make eLearning have as much impact as popular culture? Renaissance eLearning is the answer. It has everything you need to infuse eLearning with the same magnetism and addictive powers of the typical video game, song, movie, or other form of entertainment. With this book you’ll learn:
Create Your Own eLearning Renaissance
"Renaissance eLearning looks at how popular culture narratives—movies, books, television, music, theater, and so on—can be emulated to make a more satisfying and effective learning experience that will add to an organization's bottom line in the long run.
Every element of this book—from the text to the interviews to the quotes to the graphic design—is intended to encourage conceptual blending and to challenge your mind in a way that both stretches beyond the ordinary and realizes new connections between concepts that previously seemed unrelated. Sure, along the way you'll pick up some practical stuff about how to use narrative to make eLearning more effective and emotionally compelling, but you'll also come away with something much more valuable, although you may not realize it for many years hence. You'll come away with a new voice speaking in your head—one that will pop up at unexpected moments, giving you the courage and reassurance to know that a crazy new idea or stupid question may actually be far more important than any 'serious' thought or already established concept."
—excerpt from the book
About the Author
Samantha Chapnick and Jimm Meloy provide market development and learning services to government and industry.
Table of Contents
MEET OUR CASE STUDIES AND INTERVIEWEES.
CHAPTER 1: FROM “HOW TO?” TO “HOW ABOUT…?”
Open Your Mind to New eLearning Possibilities.
CHAPTER 2: THE CREATIVE ECONOMY IS COMING!
Why a New eLearning Paradigm Is Needed.
CHAPTER 3: FROM ANDRAGOGY TO HEUTAGOGY
Consider True Self-Directed Learning, If You Dare.
CHAPTER 4: LIGHTS, CAMERA, eLEARNING!
CHAPTER 5: AS SEEN ON TV
Using Narratives and Drama in eLearning.
CHAPTER 6: ACTION!
CHAPTER 7: WHAT A CHARACTER!
The ABCs of Character Development.
CHAPTER 8: ARE YOU TALKIN’ TO ME?
Creating Convincing Dialogue.
CHAPTER 9: IT WAS A DARK AND STORMY NIGHT . . .
Metaphors and Figures of Speech Capture Attention.
CHAPTER 10: VISUALLY ARRESTING
Good Graphical Style and Layout Encourage Learning.
CHAPTER 11: JUST THE TYPE
Increasing Impact Through Word Design.
CHAPTER 12: PUTTING THINGS IN PERSPECTIVE
Using “Camera” Angle to Attract and Involve.
CHAPTER 13: THE CREATIVITY ETHERNET
Thinking Outside the Recruiting Box.
CHAPTER 14: DIGGING DEEPER DAILY
Leveraging Everyday Research.
CHAPTER 15: I THINK ABOUT WHAT I THINK, THEREFORE I AM
The Benefits of Navel Gazing.
CHAPTER 16: THAT’S A WRAP!
Truth Is a Pathless Land.
MORE ON THE CREATIVE ECONOMY.
. . . AND EVEN MORE READING!
What Our Readers Are Saying
Business » Human Resource Management