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More copies of this ISBNThe Retrofuturismby J Mays
Synopses & ReviewsPublisher Comments:The concept originator behind the New Beetle, J Mays is among the most influential designers in the history of the automobile. Mays's approach has revolutionized the industry by integrating branding and identity with the design process. Also at the foundation of his philosophy is a belief that the innovations of the past should inform future solutions. His cars intrigue us like no others because they respond to underlying emotional and cultural associations. This first book on Mays's work tracks his meteoric career from his start at Volkswagen-Audi to his current tenure at Ford, where he designs for eight lines (Ford, Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin). Illustrated with more than eighty-five photographs, freehand sketches, and computer renderings, "Retrofuturism" reveals new ways of thinknig about design that have the potential to greatly change the way we live in the twenty-first century. Synopsis:The Car Design of J Mays. The man behind the new VW Beetle, J Mays is considered one of the most revolutionary designers in the history of the automobile. This, the first book on his work, tracks his innovative career from his early days at Audi to his current tenure at Ford (where he designs seven lines: Ford, Mercury, Lincoln, Mazda, Jaguar, Aston Martin and Volvo). What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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Transportation » Automotive » General
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