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Other titles in the Que Biz-Tech series:

Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (Que Biz-Tech)

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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (Que Biz-Tech) Cover

 

Synopses & Reviews

Publisher Comments:

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

 

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

 

You’ll Learn How To:

• Get started fast with Facebook, even if you’re new to it

• Develop winning Facebook marketing strategies

• Master new best practices for creating “best in class” Facebook pages

• Design Facebook ads that drive more clickthroughs at lower cost

• Reach customers outside Facebook with Facebook Connect and social plugins

• Use images and other media to personalize your presence and engage visitors

• Build thriving Facebook communities that promote loyalty and innovation

• Market to customers on the move via Facebook mobile apps

• Monitor what your customers are saying in real-time

• Protect your privacy—and your customers’ privacy, too

• Use Facebook Credits social currency to attract new customers and promote product sampling

• Track your performance with Facebook Analytics

• Prepare to profit from tomorrow’s Facebook trends and innovations

Synopsis:

Facebook now has 500,000,000 users, and adds 400,000 more every day. They're powerfully engaged: over 50% log in daily, averaging roughly 55 minutes per day on Facebook. Facebook users create 25 billion pieces of content every month. For marketers, this represents an immense opportunity. In Facebook Marketing, Third Edition, Brian Carter and Justin R. Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this extensively updated edition, Carter and Levy go far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more. You'll learn everything you need to know about the latest changes to privacy controls, Facebook Groups, and other key features. Step by step, one page at a time. Levy guides marketers through:

 

  • Developing winning Facebook marketing strategies
  • Designing Facebook ads that drive more clickthroughs at lower cost
  • Using Facebook Connect to reach customers outside Facebook
  • Monitoring what customers are saying in real-time
  • Building thriving Facebook communities that promote loyalty and innovation
  • And more

Packed with tips, case studies, and interviews, this book covers Facebook's features and shows how to use them to craft marketing campaigns that work.

About the Author

Justin Levy is Executive Director at New Marketing Labs, an agency that specializes in helping large and mid-sized businesses use social media tools to drive business value. Levy's best-in-class clients include Cisco, SAS, Sony, PepsiCo, Microsoft, and Titleist. He is conference co-chair and director of the Inbound Marketing Summit and New Marketing Experience conferences. As Partner/General Manager of Caminito Argentinean Steakhouse, he has used social media marketing to grow sales at least 20% per month for 24+ consecutive months.

Table of Contents

Introduction

1. Getting Around Facebook: The Basics

2. Addressing Facebook Privacy Concerns

3. Establishing a Corporate Presence with Facebook Pages

4. Understanding the Advantages of Location with Facebook Places and Deals

5. How Facebook Can Be Extended with Facebook Connect

6. Facebook Advertising: How to Design, Launch and Measure the Effectiveness of Facebook Advertising

7. Utilizing Facebook Applications and the Role of Facebook Credits as Virtual Currency

8. Developing Your Own Facebook Applications: A Step-by-Step Guide

9. Building Communities with Facebook Groups

10. Facebook Best in Class: Case Studies

11. Shaking the Crystal Ball: What's Next for Facebook

Product Details

ISBN:
9780789741134
Author:
Levy, Justin
Publisher:
Que
Author:
Carter, Brian
Subject:
Business Communication
Subject:
Marketing - General
Subject:
Business - General
Copyright:
Edition Description:
Trade paper
Series:
Que Biz-Tech
Publication Date:
20111214
Binding:
TRADE PAPER
Language:
English
Pages:
240
Dimensions:
8.9 x 6 x 0.7 in 404 gr

Related Subjects

Business » Communication
Business » General
Business » Management
Business » Marketing
Business » Writing
Computers and Internet » Internet » General
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking

Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (Que Biz-Tech) New Trade Paper
0 stars - 0 reviews
$24.99 In Stock
Product details 240 pages Que - English 9780789741134 Reviews:
"Synopsis" by ,

Facebook now has 500,000,000 users, and adds 400,000 more every day. They're powerfully engaged: over 50% log in daily, averaging roughly 55 minutes per day on Facebook. Facebook users create 25 billion pieces of content every month. For marketers, this represents an immense opportunity. In Facebook Marketing, Third Edition, Brian Carter and Justin R. Levy brings together up-to-the-minute insights and techniques for transforming that opportunity into profit. In this extensively updated edition, Carter and Levy go far beyond the basics, covering Facebook's growing portfolio of business-related features, including Facebook Messages, Facebook Deals, Facebook Places, and more. You'll learn everything you need to know about the latest changes to privacy controls, Facebook Groups, and other key features. Step by step, one page at a time. Levy guides marketers through:

 

  • Developing winning Facebook marketing strategies
  • Designing Facebook ads that drive more clickthroughs at lower cost
  • Using Facebook Connect to reach customers outside Facebook
  • Monitoring what customers are saying in real-time
  • Building thriving Facebook communities that promote loyalty and innovation
  • And more

Packed with tips, case studies, and interviews, this book covers Facebook's features and shows how to use them to craft marketing campaigns that work.

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