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Other titles in the Que Biz-Tech series:

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech)

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Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) Cover

 

Synopses & Reviews

Publisher Comments:

The complete guide to profiting from Pinterest!

Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!

LEARN HOW TO:

• Make the right first moves after you’ve signed up for Pinterest

• Master Pinterest’s unique lingo and tools: pins, boards, following, repinning, and more

• Quickly set up your branded Pinterest business page

• Weave a visual statement that attracts users and convinces them to insert their own stories

• Understand Pinterest’s demographics, pinpoint your targets, and captivate your audience

• Use Pinterest to “show and tell,” and leverage the powerful psychology of images

• Create a word-of-mouth Pinterest network that goes viral

• Win by “pinning” within Pinterest’s most important categories

• Reach “the power behind the pins”

• Stand out on a crowded “pinboard”

• Use infographics to communicate more information and encourage more repinning

• Replace costly conventional advertising with inexpensive Pinterest campaigns

• Supercharge your Twitter and Facebook marketing by integrating Pinterest

• Understand Pinterest’s etiquette and avoid its pitfalls

Synopsis:

Perfect for companies with small marketing budgets, Pinterest is soaring in popularity: it's this year's hottest new social media platform. Businesses that capitalize on Pinterest today can build devoted fan bases that keep them "pinned at the top" - driving more sales, revenue, and profits for years to come. In this book, two leading Pinterest experts offer practical, start-to-finish techniques for making Pinterest work for any company. They explain all the basics, and offer specific techniques for businesses in a wide range of industries, from crafts to hardware, wedding planning to groceries. Packed with up-to-the-minute case studies, Pinterest for Business shows entrepreneurs and marketers how to: * Pinpoint your targets and captivate your audience * Win by "pinning" within Pinterest's most important categories * Reach "the power behind the pins" * Go viral to supercharge reach * Stand out on a crowded "pinboard" * Use low-cost Pinterest campaigns to replace high-cost conventional advertising * Integrate Pinterest with other social media marketing programs * Understand Pinterest's etiquette and avoid its pitfalls * And much more

About the Author

Jess Loren is a consultant, strategist, speaker, and eternal “lemonade stand” purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the “largest bar crawl in America.”

 

Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC’s Bachelor Pad, and ABC’s The Bachelorette, where he was selected as the final contestant.

Table of Contents

1. Welcome to Pinterest: An Informal Introduction:

2. The Nitty Gritty: Pinterest in Your Businesses:

3. Pinpointing Your Target: Captivating Your Audience

4. Pinpointing Your Industry: Who Am I, and Who Are They

5. Winning by Pinning Within Pinterest Categories: Home/Crafts/Beauty/Entertainment

6. Winning by Pinning Within Pinterest Categories: Food/Apparel/Shoes/Travel/Celebrity

7. Relentless Reach: the Power Behind Your Pins

8. Viralocity: How to Improve Your Pin's Reach

9. Playing Well With Others: Pinterest and Other Social Media Brands

10. Being the Bright Pin: Standing Out On a Crowded Pinboard

11. The Hidden Rules of Pinterest: Do's and Don'ts

12. Conclusion

 

Product Details

ISBN:
9780789749925
Author:
Loren, Jess
Publisher:
Que
Author:
Swiderski, Edward
Subject:
Marketing - General
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade paper
Series:
Que Biz-Tech
Publication Date:
20120721
Binding:
TRADE PAPER
Language:
English
Pages:
224
Dimensions:
9 x 6 x 0.503 in 331 gr

Related Subjects

Business » General
Business » Marketing
Computers and Internet » Internet » General
Computers and Internet » Internet » Marketing
Computers and Internet » Networking » General

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network (Que Biz-Tech) New Trade Paper
0 stars - 0 reviews
$21.99 In Stock
Product details 224 pages Que - English 9780789749925 Reviews:
"Synopsis" by , Perfect for companies with small marketing budgets, Pinterest is soaring in popularity: it's this year's hottest new social media platform. Businesses that capitalize on Pinterest today can build devoted fan bases that keep them "pinned at the top" - driving more sales, revenue, and profits for years to come. In this book, two leading Pinterest experts offer practical, start-to-finish techniques for making Pinterest work for any company. They explain all the basics, and offer specific techniques for businesses in a wide range of industries, from crafts to hardware, wedding planning to groceries. Packed with up-to-the-minute case studies, Pinterest for Business shows entrepreneurs and marketers how to: * Pinpoint your targets and captivate your audience * Win by "pinning" within Pinterest's most important categories * Reach "the power behind the pins" * Go viral to supercharge reach * Stand out on a crowded "pinboard" * Use low-cost Pinterest campaigns to replace high-cost conventional advertising * Integrate Pinterest with other social media marketing programs * Understand Pinterest's etiquette and avoid its pitfalls * And much more
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