Poetry Madness
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Lists | March 13, 2015

    Hanya Yanagihara: IMG Nine Tips for Finishing That Novel



    My second novel, A Little Life — about a group of men in New York and their friendship over the course of 30 years — will be published... Continue »

    spacer
Qualifying orders ship free.
$24.99
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
2 Burnside Internet- Marketing
15 Remote Warehouse Business- General

Seo Made Easy: Everything You Need to Know about Seo and Nothing More

by

Seo Made Easy: Everything You Need to Know about Seo and Nothing More Cover

 

Synopses & Reviews

Publisher Comments:

SEO Made Easy is today’s most practical, actionable, plain-English guide to modern search engine optimization. Building on his global best-seller Outsmarting Google , renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month. Throughout, he draws on a deeply technical understanding of search engine structure and algorithm, as well as a broad, psychological understanding of what motivates people to search.

 

Revamped throughout to reflect the latest search innovations and trends, SEO Made Easy includes extensive coverage of today’s emerging revolution in social search, and its powerful implications for marketers. As in Outsmarting Google , Bailyn exposes long-propagated SEO myths and presents up-to-the-minute tactics proven to improve your site’s rankings. Coverage includes:

  • Today’s five indispensable ingredients of successful Google optimization
  • Powerful new “conversion optimization” techniques based on analysis of 200+ businesses online
  • 17 powerful strategies for link building, the #1 optimization skill
  • Utilizing keyword tools to find unique business niches
  • Using the “Nuclear Football” to attract search results from thousands of long tail keywords
  • Tracking your progress with Google Analytics and other helpful tools
  • Understanding Panda, Penguin, and other recent Google algorithm updates
  • Optimizing for Yahoo!/Bing as well as Google

Synopsis:

Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn

How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy !

Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!

• Build online trust, the #1 currency of search success

• Supercharge your results with all five key ingredients of Google optimization

• Reel in links with 17 up-to-the-minute, link-building strategies

• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic

• Track traffic, engagement, conversions, and the effectiveness of each site element

• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques

• Systematically convert strong SEO results into real paying customers

• Prepare for the revolution in social search that’s barreling toward you

• Use keyword tools to uncover underserved, high-profit business niches

• Leverage your content investments to forge powerful new relationships and partnerships

About the Author

Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Google and Outsmarting Social Media . He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online.

Currently, he offers marketing services through his company, First Page Sage. Under Evan’s tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.

Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.

Table of Contents

Introduction

1. Trust: The Currency of Google

2. The Five Ingredients of Google Optimization

3. How to Reel In Links

4. Using Time to Gain Trust

5. The Nuclear Football

6. Tracking Your Progress with Google Analytics and Other Helpful Tools

7. Google Optimization Myths

8. White Hat vs. Black Hat SEO

9. Optimizing for Yahoo! and Bing

10. Converting Your SEO Results into Paying Customers

11. Social Search: The Intersection of Social Media and SEO

12. Using SEO to Build a Business

Product Details

ISBN:
9780789751232
Author:
Bailyn, Evan
Publisher:
Que
Author:
Bailyn, Bradley
Subject:
Business;Marketing
Subject:
Marketing - General
Subject:
SEO; advanced SEO; SEO best practices; easy SEO; Google SEO; Bing SEO; Yahoo SEO; Evan Bailyn SEO; SEO business; SEO analytics; social search; online trust, SEM, Google, Bing, Yahoo, optimization
Subject:
SEO; advanced SEO; SEO best practices; easy SEO; Google SEO; Bing SEO; Yahoo SEO; Evan Bailyn SEO; SEO business; SEO analytics; social search; online trust; SEM; Google; Bing; Yahoo; optimization; outsmarting google
Copyright:
Edition Description:
Trade paper
Publication Date:
20130917
Binding:
TRADE PAPER
Language:
English
Pages:
256
Dimensions:
8.938 x 6 x 0.518 in 333 gr

Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Writing
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Search Engines
Computers and Internet » Nutshell » General

Seo Made Easy: Everything You Need to Know about Seo and Nothing More New Trade Paper
0 stars - 0 reviews
$24.99 In Stock
Product details 256 pages Que - English 9780789751232 Reviews:
"Synopsis" by , Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!

This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn

How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy !

Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!

• Build online trust, the #1 currency of search success

• Supercharge your results with all five key ingredients of Google optimization

• Reel in links with 17 up-to-the-minute, link-building strategies

• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic

• Track traffic, engagement, conversions, and the effectiveness of each site element

• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques

• Systematically convert strong SEO results into real paying customers

• Prepare for the revolution in social search that’s barreling toward you

• Use keyword tools to uncover underserved, high-profit business niches

• Leverage your content investments to forge powerful new relationships and partnerships

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.