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Entrepreneurial Vernacular: Developer's Subdivisions in the 1920s

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Entrepreneurial Vernacular: Developer's Subdivisions in the 1920s Cover

 

Synopses & Reviews

Publisher Comments:

Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which<P> the author describes as a new and "entrepreneurial" vernacular.

Book News Annotation:

In order to understand why the style of subdivisions during the 1920s became and remain the standard throughout 20th-century America, Loeb (art history, Central Michigan U.) looks at three representative, speculative suburban subdivisions—near Dearborn and Detroit, Michigan, and near San Francisco—in the context of nationwide institutional and social-structure changes. She explores the essential features of subdivision housing, how those features were defined, and who was involved in their broad circulation.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Description:

Includes bibliographical references (p. 215-258) and index.

Product Details

ISBN:
9780801866180
Author:
Loeb, Carolyn S.
Publisher:
Johns Hopkins University Press
Author:
Loeb, Carolyn S.
Location:
Baltimore
Subject:
History - General
Subject:
History
Subject:
Natural Resources
Subject:
Housing
Subject:
Real estate development
Subject:
United States - 20th Century/20s
Subject:
Land subdivision
Subject:
History : General
Subject:
Housing -- United States -- History.
Subject:
Real estate development -- United States.
Subject:
US History - 20th Century
Copyright:
Edition Description:
Includes bibliographical references and index.
Series:
Creating the North American landscape
Series Volume:
14
Publication Date:
20010831
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
296
Dimensions:
9.34x6.38x.93 in. 1.30 lbs.

Related Subjects

Arts and Entertainment » Architecture » History » General
History and Social Science » Sociology » Urban History pre 1950
History and Social Science » Sociology » Urban Studies » General
History and Social Science » US History » 20th Century » General
Science and Mathematics » Environmental Studies » Environment

Entrepreneurial Vernacular: Developer's Subdivisions in the 1920s Used Hardcover
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Product details 296 pages Johns Hopkins University Press - English 9780801866180 Reviews:
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