25 Books to Read Before You Die
 
 

Recently Viewed clear list


The Powell's Playlist | August 6, 2014

Graham Joyce: IMG The Powell’s Playlist: Graham Joyce



The Ghost in the Electric Blue Suit is set on the English coast in the hot summer of 1976, so the music in this playlist is pretty much all from the... Continue »
  1. $17.47 Sale Hardcover add to wish list

spacer
Qualifying orders ship free.
$19.99
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
14 Local Warehouse Reference- Writing
25 Remote Warehouse Reference- Writing

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells.

by

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells. Cover

 

Synopses & Reviews

Publisher Comments:

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.

Among the tips revealed are

• eight headlines that work--and how to use them

• eleven ways to make your copy more readable

• fifteen ways to open a sales letter

• the nine characteristics of successful print ads

• how to build a successful freelance copywriting practice

• fifteen techniques to ensure your e-mail marketing message

is opened

This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

About the Author

Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.

Product Details

ISBN:
9780805078046
Author:
Bly, Robert W.
Publisher:
Owl Books (NY)
Subject:
Writing Skills
Subject:
Business Writing
Subject:
Technical Writing
Subject:
Advertising copy
Subject:
Careers - General
Subject:
Reference/Writing
Subject:
Reference
Subject:
Composition & Creative Writing
Edition Number:
3
Publication Date:
20060431
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
432
Dimensions:
8.33 x 5.53 x 0.775 in

Other books you might like

  1. Writing Copy for Dummies (For Dummies) Used Trade Paper $11.00
  2. Woe Is I (Expanded Edition) Used Trade Paper $7.95
  3. Words Into Type 3RD Edition
    Used Hardcover $18.95
  4. Cube Collection: Illustration New Hardcover $44.50
  5. Conversations with Directors: An... New Trade Paper $62.75
  6. Andrew Rollings and Ernest Adams on... Used Trade Paper $12.50

Related Subjects

Business » Advertising
Business » Careers
Business » Writing
Children's » General
Education » Writing
Reference » Writing » General
Reference » Writing » Nonfiction
Reference » Writing » Writing as a Business

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells. New Trade Paper
0 stars - 0 reviews
$19.99 In Stock
Product details 432 pages Owl Books (NY) - English 9780805078046 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.