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Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions

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Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions Cover

 

Synopses & Reviews

Publisher Comments:

"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

Synopsis:

The founders of the exciting new discipline of neuromagic convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the their year-long, world-wide exploration of magic and how its principles apply to our behavior.

Synopsis:

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the worlds greatest magicians to allow scientists to study their techniques for tricking the brain. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Fun and accessible, Sleights of Mind is "a tour through consciousness, attention, and deception via the marriage of professional magic and cognitive neuroscience" (Vanessa Schipani, The Scientist).  

About the Author

Stephen L. Macknik, Ph.D., is Director of the Laboratory of Behavioral Neurophysiology at the Barrow Neurological Institute in Phoenix, Arizona. Susana Martinez-Conde, Ph.D., is Director of the Laboratory of Visual Neuroscience at BNI. Sandra Blakeslee is a regular contributor to "Science Times" at The New York Times who specializes in the brain sciences, and the author of several books.

Product Details

ISBN:
9780805092813
Author:
Macknik, Stephen L
Publisher:
Henry Holt & Company
Author:
Martinez-Conde, Susana
Author:
Macknik, Stephen L.
Author:
Blakeslee, Sandra
Author:
Macknick, Stephen
Author:
Macknik, Stephen
Subject:
Life Sciences - Human Anatomy & Physiology
Subject:
Magic
Subject:
Human Physiology
Subject:
Life Sciences - Neuroscience
Subject:
Health and Medicine-Anatomy and Physiology
Edition Description:
Trade paper
Publication Date:
20101131
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
20 bandw illustrations
Pages:
304
Dimensions:
9.25 x 6.13 in

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Related Subjects

Health and Self-Help » Health and Medicine » Brain
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » Mind and Consciousness
Science and Mathematics » Biology » Neurobiology

Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions Used Hardcover
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Product details 304 pages Henry Holt & Company - English 9780805092813 Reviews:
"Synopsis" by , The founders of the exciting new discipline of neuromagic convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the their year-long, world-wide exploration of magic and how its principles apply to our behavior.
"Synopsis" by ,
Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the worlds greatest magicians to allow scientists to study their techniques for tricking the brain. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Fun and accessible, Sleights of Mind is "a tour through consciousness, attention, and deception via the marriage of professional magic and cognitive neuroscience" (Vanessa Schipani, The Scientist).  

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