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Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media

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Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media Cover

 

Synopses & Reviews

Publisher Comments:

From the Gibson Girl to the flapper, from the vamp to the New Woman, Carolyn Kitch traces mass media images of women to their historical roots on magazine covers, unveiling the origins of gender stereotypes in early-twentieth-century American culture.

Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage, higher education, the professions, and contraception broadened women's opportunities, but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending, sexuality to sexiness, and a collective women's movement to individual choices of personal style. In the 1920s, Kitch argues, the political prominence of the New Woman dissipated, but her visual image pervaded print media.

With seventy-five photographs of cover art by the era's most popular illustrators, The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity, as well as class status. Through this iconic process, magazines helped set cultural norms for women, for men, and for what it meant to be an American, Kitch contends.

About the Author

Carolyn Kitch is assistant professor of journalism and affiliated assistant professor of women's studies at Temple University. She is a former senior editor of Good Housekeeping and associate editor of McCall's.

Table of Contents

Acknowledgments


Introduction


Chapter 1. From True Woman to New Woman


Chapter 2. The American Girl


Chapter 3. Dangerous Women and the Crisis of Masculinity


Chapter 4. Alternative Visions


Chapter 5. Patriotic Images


Chapter 6. The Flapper


Chapter 7. The Modern American Family


Chapter 8. The Advertising Connection


Epilogue and Discussion


Notes


Bibliography


Index

Product Details

ISBN:
9780807849781
Author:
Kitch, Carolyn L.
Publisher:
University of North Carolina Press
Author:
Kitch, Carolyn L.
Location:
Chapel Hill, NC
Subject:
History
Subject:
Mass media
Subject:
Journalism
Subject:
Advertising
Subject:
Visual communication
Subject:
Mass media and culture
Subject:
Women in mass media
Subject:
Stereotype
Subject:
Popular Culture - General
Subject:
Women's Studies - General
Subject:
Mass Media - General
Subject:
Women's Studies
Subject:
Gender Studies-Womens Studies
Copyright:
Edition Description:
Includes bibliographical references and index.
Publication Date:
20011031
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
9.09x5.98x.68 in. .88 lbs.

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Related Subjects

» Business » Communication
» History and Social Science » American Studies » Popular Culture
» History and Social Science » Gender Studies » Womens Studies
» History and Social Science » Intercultural Communications » General
» History and Social Science » Journalism » General
» History and Social Science » Journalism » Reference
» History and Social Science » Sociology » General
» History and Social Science » Sociology » Media

Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media New Trade Paper
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