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2 Burnside Art- Graphic Arts Technique Manuals
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More copies of this ISBN

Getting It Right in Print: Digital Prepress for Graphic Designers

by

Getting It Right in Print: Digital Prepress for Graphic Designers Cover

 

Synopses & Reviews

Publisher Comments:

With this much-needed new book, designers learn precisely what they must do to prepare their brochures, posters, books, magazines, and other materials for trouble-free, high-quality printing. Addressing the single greatest challenge facing the professional designer today, calibrating images and layouts to match press specifications, the author shows how to use common digital-layout and image-management programs to their best advantage. Delays and additional costs previously incurred to fix disappointing proofs can now be eliminated, saving designers both time and money. <BR>Supplanting other books on the subject, which focused on predigital practice and are now out of date, "Getting It Right in Print" explains prepress processes in easily understandable terms that will give designers a firm grounding in the fundamentals of this complex subject. Whether they are learning to adjust trapping to appropriate levels, mix colors successfully, or master techniques to make images (even ones downloaded from the Internet) look good in print, designers gain the know-how they need to get the results they want.

Book News Annotation:

The advent of digital production requires graphic designers to be much more involved with the physical processes of the digital pre- press, including image calibration, dot gain, use of color key, screen clash, and trapping, in order to minimize errors in the final print. Freelance designer Gatter explains these and other issues in a manner "that provides an overview of the entire printing process, from error-free digital creation right through to commercial printing."
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

About the Author

Mark Gatter worked in commercial printing before becoming a freelance designer 12 years ago. He is the founder of Whole Page Graphics, a graphic website design company based in Dorset, U.K., with clients that include IBM, Lotus, and LYW Archive, Boston.

Product Details

ISBN:
9780810992061
Subtitle:
Digital Prepress for Graphic Designers
Author:
Gatter, Mark
Publisher:
Harry N. Abrams
Subject:
Individual Artist
Subject:
Image processing
Subject:
Typography
Subject:
Printing
Subject:
Children's 12-Up - Art & Art Instruction
Subject:
Graphic Arts - General
Subject:
Individual Artists - General
Subject:
Graphic design (Typography)
Subject:
Desktop publishing
Copyright:
Publication Date:
20050405
Binding:
Paperback
Grade Level:
from 8 up to 17
Language:
English
Illustrations:
Y
Pages:
172
Dimensions:
9.88x6.91x.42 in. 1.13 lbs.
Age Level:
13-22

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Related Subjects

Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
Computers and Internet » Desktop Publishing » General

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