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American Trademarks: From the Roaring '20s to the Swinging '60sby Tyler Blick
Synopses & Reviews
While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and many more. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today's ever-increasingly design-savvy public.
Book News Annotation:
For this delightful and fascinating volume, graphic designers Baker and Blik assembled more than 1500 trademarks and logos in use between the 1920s and the present day. Organized by industry or motif, the graphics range from the very familiar, such as PBS or Citi, to obscurities like Happy Jack Beverages (notice any resemblance to Alfred E. Newman?) and Rocket Coal Co. The book also includes short essays from more than a dozen designers that let readers in on some of the thinking behind trademark and logo design. This volume's very reasonable price will make it a must-have for graphic designers looking for inspiration and add to its appeal for general readers interested in advertising history or graphic design. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
About the Author
Eric Baker's graphic design work has appeared in numerous publications. He blogs at DesignObserver.com.
Designer Tyler Blik's work has been recognized by the AIGA, ADDY, Graphis, Domus, and ID.
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Arts and Entertainment » Art » Design History