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American Trademarks: From the Roaring '20s to the Swinging '60s

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American Trademarks: From the Roaring '20s to the Swinging '60s Cover

 

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Synopses & Reviews

Publisher Comments:

While they were in print, the three volumes of Eric Baker and Tyler Blik's classic Trademarks series (which together sold 60,000 copies) were the authoritative books of logo design by decade. This definitive collection is now available in an expanded single volume with essays by contemporary graphic design luminaries such as Paula Scher, Stephen Doyle, and many more. Over 1,000 iconic trademarks are packed into this extra-chunky paperback. While the original books have long enjoyed cult status, this attractive, updated edition will win legions of new fans among today's ever-increasingly design-savvy public.

Book News Annotation:

For this delightful and fascinating volume, graphic designers Baker and Blik assembled more than 1500 trademarks and logos in use between the 1920s and the present day. Organized by industry or motif, the graphics range from the very familiar, such as PBS or Citi, to obscurities like Happy Jack Beverages (notice any resemblance to Alfred E. Newman?) and Rocket Coal Co. The book also includes short essays from more than a dozen designers that let readers in on some of the thinking behind trademark and logo design. This volume's very reasonable price will make it a must-have for graphic designers looking for inspiration and add to its appeal for general readers interested in advertising history or graphic design. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

About the Author

Eric Baker's graphic design work has appeared in numerous publications. He blogs at DesignObserver.com.

Designer Tyler Blik's work has been recognized by the AIGA, ADDY, Graphis, Domus, and ID.

Product Details

ISBN:
9780811872201
Subtitle:
From the Roaring '20s to the Swinging '60s
Author:
Blick, Tyler
Editor:
Blik, Tyler
Editor:
Baker, Eric
Author:
Heller, Steven
Author:
Baker, Eric
Author:
Blik, Tyler
Publisher:
Chronicle Books
Subject:
Graphic Arts - General
Subject:
Graphic Arts - Commercial & Corporate
Subject:
Reference
Subject:
General-General
Publication Date:
20100331
Binding:
Paperback
Grade Level:
from 13 up to 17
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
11.5 x 6.5 x 0.75 in 1.8 lb
Age Level:
from 18 up to 99

Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Logos and Symbols
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Sale Books

American Trademarks: From the Roaring '20s to the Swinging '60s New Trade Paper
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Product details 256 pages Chronicle Books - English 9780811872201 Reviews:
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