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The Campaign Manager: Running and Winning Local Elections

The Campaign Manager: Running and Winning Local Elections Cover

ISBN13: 9780813342221
ISBN10: 0813342228
All Product Details

 

Synopses & Reviews

Publisher Comments:

The Campaign Manager is a clear and concise, must-have handbook that is based on the author's three terms as mayor of Ashland, Oregon, and her numerous successes in managing campaigns. Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.

Synopsis:

A complete, step-by-step success kit for organizing, funding, and publicizing local political campaigns

Synopsis:

The complete guide to executing successful local political campaigns, packed with expert insights and updates on current trends

Synopsis:

Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts—including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts—and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.

About the Author

Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

T. Reich, May 21, 2006 (view all comments by T. Reich)
Cathy is highly regarded (by both sides of the isle) as an expert in this field. She has an amazing mind and approach to the political system. Read her book and start winning campaigns. If you are currently working on or thinking about joining a political campaign, you must read her book first. There is something here for everyone. Whether you live in Oregon or elsewhere, you need to take advantage of this resource! My hightest recommendation here!
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Product Details

ISBN:
9780813342221
Subtitle:
Running And Winning Local Elections
Publisher:
Westview Press
Author:
Shaw, Catherine M.
Author:
Shaw, Catherine
Location:
Boulder
Subject:
General
Subject:
Campaign management
Subject:
Local elections
Subject:
Political Process - Elections
Subject:
Government - U.S. Government
Subject:
Government - Local
Subject:
POL030000
Subject:
Campaign management -- United States.
Subject:
Local elections -- United States.
Subject:
Elections
Edition Number:
3
Edition Description:
Third Edition
Series Volume:
B108
Publication Date:
20040512
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
416
Dimensions:
9 x 6 in 21 oz

Related Subjects

» History and Social Science » Politics » General
» History and Social Science » Politics » United States » Politics

The Campaign Manager: Running and Winning Local Elections
0 stars - 0 reviews
$ In Stock
Product details 416 pages Westview Press - English 9780813342221 Reviews:
"Synopsis" by ,
A complete, step-by-step success kit for organizing, funding, and publicizing local political campaigns
"Synopsis" by ,
The complete guide to executing successful local political campaigns, packed with expert insights and updates on current trends

"Synopsis" by ,
Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts—including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts—and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.
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