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1 Burnside American Studies- Activism

Making the News a Guide for Nonprofits & Ac

by

Making the News a Guide for Nonprofits & Ac Cover

 

Synopses & Reviews

Publisher Comments:

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.

Synopsis:

Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.

About the Author

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

Product Details

ISBN:
9780813368986
Subtitle:
A Guide For Nonprofits And Activists
Author:
Salzman, Jason
Author:
Salzman, Jack
Publisher:
Basic Books
Location:
Boulder, Colo. :
Subject:
Management
Subject:
Mass media
Subject:
Journalism
Subject:
Popular Culture
Subject:
Public Relations
Subject:
Mass media and social service -- United States.
Subject:
Popular Culture - General
Subject:
Mass Media - General
Subject:
Communication
Edition Description:
Trade Paper
Publication Date:
19980416
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
7.50 x 5.50 in

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Related Subjects

History and Social Science » Journalism » General
History and Social Science » Politics » Activism and Peace Studies
History and Social Science » Sociology » Media

Making the News a Guide for Nonprofits & Ac Used Trade Paper
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Product details 320 pages PERSEUS BOOK GROUP - English 9780813368986 Reviews:
"Synopsis" by ,
Written for activists, nonprofit organizations, or any concerned citizen who lacks the big bucks for advertising, Making the News explains how to shine the media spotlight on any cause or important issue.

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