Star Wars Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


Original Essays | June 20, 2014

Lauren Owen: IMG The Other Vampire



It's a wild and thundery night. Inside a ramshackle old manor house, a beautiful young girl lies asleep in bed. At the window, a figure watches... Continue »
  1. $18.90 Sale Hardcover add to wish list

    The Quick

    Lauren Owen 9780812993271

spacer
Qualifying orders ship free.
$4.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse American Studies- General

Rich: The Rise and Fall of American Wealth Culture

by

Rich: The Rise and Fall of American Wealth Culture Cover

 

Synopses & Reviews

Publisher Comments:

As Americans, we are unapologetically obsessed with money and the people who have a lot of it. We are curious, to say the least, about how rich people make their money, how they spend it, and what separates them from the rest of us.

Rich: The Rise and Fall of American Wealth Culture puts the American obsession with all things money into much-needed perspective. We follow the fascinating history of the American rich from the proliferation of millionaires in the1920s, through the dismal days of the Great Depression, and into the present. It’s not a straight-line story but rather a rough-and-tumble roller-coaster ride filled with sharp twists and turns.

Rich shows how American wealth culture as we knew it has become almost extinct, owing to a variety of social and economic factors over the years—modernity and youth culture in the 1920s, financial crisis in the 1930s, the rise of the middle and upper-middle classes in the post World War II years, the countercultural, multicultural, and feminist movements of the 1960s and 1970s, and the emergence of a different kind of New Money in the 1980s, 1990s, and 2000s. In addition, Rich puts today’s topsy-turvy economic climate into valuable context, showing that the American rich have survived previous tough times and will no doubt survive these.

The buzz on Rich has already started:

“For anyone interested in where affluence in America is headed during this enormous transition, Larry Samuel’s book provides an engaging, unique, and necessary historical perspective.” — Chris Glowacki, CEO, Plum TV

Rich is a richly entertaining and informative history of how those with serious money in this country got it and used it over recent decades.” — John Steele Gordon, author of An Empire of Wealth: The Epic History of American Economic Power

“Fascinating reading for anyone interested in the American rich and how they got that way. Insightful, timely, and captivating.” — Russ Alan Prince, President, Prince & Associates

“Most of the time we only get nuggets about America’s amazing wealth saga in two-minute TV segments and colorful sound bites. Larry Samuel brings us the whole story, including the incredible transformation of American society through affluence. He’s created the bible of big money in the U.S.” — Lewis Schiff, coauthor, The Influence of Affluence and The Middle-Class Millionaire

Book News Annotation:

Samuel, a financial consultant for Fortune 500 companies and major advertising agencies who conducted a study of the American wealthy for J.P. Morgan in 2000 and 2005, examines the American wealth culture from the 1920s to the present. He discusses the rise in the number of millionaires in the US, the demise of "old money," and the effects of modernity and youth culture in the 1920s, the Great Depression, the rise of the middle and upper-middle classes in the postwar years, the countercultural, multicultural, and feminist movements of the 1960s and 1970s, and the emergence of "new money" through the celebration of wealth in the 1980s and the tech boom of the 1990s and 2000s. He also considers attitudes towards the rich, the gap between the rich and the poor, taxes, the related desire for political power, how-to-get-rich movements, and whether the rich are happier than others. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

As Americans, we have been taught to be obsessed with money and the people who have it. We are curious about what they buy, where they vacation, and what separates them from the rest of us.

Rich puts the American obsession with all things money into much-needed perspective and context, exposing the origins of the upper class. The book traces the history of the American rich from 1920 up to today, examining the who, what, when, where, and why of the wealthy elite. With its hundreds of compelling, real-life stories, Rich offers a fascinating window into this world few ever see. Samuel delves into the secrets about the rich and famous: Who were the Gateses, Bransons, and Trumps (and even Paris Hiltons) of the past? How did the rich show off their status? What did they splurge on and how did they scrimp when times got tough? Rich also explores the rise of the first mass affluent class in America and the virtual demise of old money as we knew it. Enlightening and often surprising, Rich gives us a deeper understanding of our country's wealthiest and most enigmatic class.

Synopsis:

Placing Americans' obsession with money into context and exposing the origins of the upper class, Samuel's enlightening and sometimes surprising work traces the history and evolution of wealth in America.

Synopsis:

The first full examination of American wealth culture over the past century, Larry Samuel’s Rich completes an important chapter of the nation’s history. Rich traces the trajectory of wealth culture from the decadent Roaring Twenties up to the present and into the near future, examining the who, what, when, where, and why of the American rich. Through hundreds of compelling, real-life stories, Rich weaves a grand narrative of the monied classes in the U.S., revealing the backstory that has shaped our strange, fickle fascination with the rich and their cultural quirks. Who were the Donald Trumps and Paris Hiltons of the past? How did the rich show off their status? What did they splurge on, and how did they behave when times got tough?

Rich also reveals:

• The rise of the first mass affluent class in America and “the billionaire next door”

• The virtual demise of Old Money as we knew (and mythologized) it

• Our continuing love/hate relationship with the rich

• The tenuous relationship between wealth and happiness

• Whether the rich really are, as F. Scott Fitzgerald famously thought, “different”

Enlightening, entertaining, and brimming with surprises, Rich gives us a deeper understanding of our country’s wealthiest and most enigmatic class.

Larry Samuel is the founder of Culture Planning LLC, a Miami- and New York-based resource helping organizations market to the wealthy. Called by Slate “the anthropologist of plutocrats,” Larry has been a leading consultant to Fortune 500 companies and major advertising agencies since 1990.

About the Author

Larry Samuel (Miami Beach, FL) is the founder of Culture Planning, LLC, a resource helping organizations market to the wealthy. Called “the Margaret Mead of plutocrats,” Larry has been a leading consultant to Fortune 500 companies and major advertising agencies since 1990.

Table of Contents

CONTENTS

Introduction | 1

Chapter 1:

This Side of Paradise, 1920-1929 | 24

Chapter 2:

Brother, Can You Spare a Dime? 1930-1945 | 63

Chapter 3:

If I Were a Rich Man, 1946-1964 | 104

Chapter 4:

Lord, Won’t You Buy Me a Mercedes-Benz, 1965-1979 | 141

Chapter 5:

Lifestyles of the Rich And Famous, 1980-1994 | 180

Chapter 6:

Who Wants to Be a Millionaire? 1995- | 217

Conclusion | 258

Appendix | 263

Notes | 269

Bibliography | 297

Index | 305

Product Details

ISBN:
9780814413623
Author:
Samuel, Larry
Publisher:
AMACOM/American Management Association
Author:
Lawrence, Samuel
Author:
Samuel, Lawrence R.
Subject:
Wealth
Subject:
United states
Subject:
Rich & Famous
Subject:
Social history
Subject:
United States - 20th Century
Subject:
Wealth -- United States.
Subject:
Rich people -- United States.
Subject:
General
Subject:
20th century
Subject:
21st century
Subject:
Biography-Rich and Famous
Copyright:
Publication Date:
20090731
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
320
Dimensions:
9.25 x 6.13 IN in.
Age Level:
18

Related Subjects

Biography » Rich and Famous
Featured Titles » History and Social Science
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Nursing
Health and Self-Help » Psychology » General
History and Social Science » American Studies » General
History and Social Science » Sociology » Social Classes
History and Social Science » US History » 20th Century » General
History and Social Science » World History » General

Rich: The Rise and Fall of American Wealth Culture Used Hardcover
0 stars - 0 reviews
$4.95 In Stock
Product details 320 pages AMACOM/American Management Association - English 9780814413623 Reviews:
"Synopsis" by ,

As Americans, we have been taught to be obsessed with money and the people who have it. We are curious about what they buy, where they vacation, and what separates them from the rest of us.

Rich puts the American obsession with all things money into much-needed perspective and context, exposing the origins of the upper class. The book traces the history of the American rich from 1920 up to today, examining the who, what, when, where, and why of the wealthy elite. With its hundreds of compelling, real-life stories, Rich offers a fascinating window into this world few ever see. Samuel delves into the secrets about the rich and famous: Who were the Gateses, Bransons, and Trumps (and even Paris Hiltons) of the past? How did the rich show off their status? What did they splurge on and how did they scrimp when times got tough? Rich also explores the rise of the first mass affluent class in America and the virtual demise of old money as we knew it. Enlightening and often surprising, Rich gives us a deeper understanding of our country's wealthiest and most enigmatic class.

"Synopsis" by , Placing Americans' obsession with money into context and exposing the origins of the upper class, Samuel's enlightening and sometimes surprising work traces the history and evolution of wealth in America.
"Synopsis" by ,

The first full examination of American wealth culture over the past century, Larry Samuel’s Rich completes an important chapter of the nation’s history. Rich traces the trajectory of wealth culture from the decadent Roaring Twenties up to the present and into the near future, examining the who, what, when, where, and why of the American rich. Through hundreds of compelling, real-life stories, Rich weaves a grand narrative of the monied classes in the U.S., revealing the backstory that has shaped our strange, fickle fascination with the rich and their cultural quirks. Who were the Donald Trumps and Paris Hiltons of the past? How did the rich show off their status? What did they splurge on, and how did they behave when times got tough?

Rich also reveals:

• The rise of the first mass affluent class in America and “the billionaire next door”

• The virtual demise of Old Money as we knew (and mythologized) it

• Our continuing love/hate relationship with the rich

• The tenuous relationship between wealth and happiness

• Whether the rich really are, as F. Scott Fitzgerald famously thought, “different”

Enlightening, entertaining, and brimming with surprises, Rich gives us a deeper understanding of our country’s wealthiest and most enigmatic class.

Larry Samuel is the founder of Culture Planning LLC, a Miami- and New York-based resource helping organizations market to the wealthy. Called by Slate “the anthropologist of plutocrats,” Larry has been a leading consultant to Fortune 500 companies and major advertising agencies since 1990.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.