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Powell's Q&A, Q&A | December 13, 2009

Norberto Fuentes: IMG Powell's Q&A: Norberto Fuentes

0 comments By Norberto Fuentes

Describe your latest project. Norton has just published The Autobiography of Fidel Castro, a novel that took seven years of my life to complete as I... Continue »
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    The Autobiography of Fidel Castro

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This title in other formats:

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

by Rick Mathieson

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age Cover

ISBN13: 9780814472873
ISBN10: 0814472877
Condition: Standard
Dustjacket: Standard
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Synopses & Reviews

Publisher Comments:

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution. Written for nontechnical readers, this book features: <BR>The five strategic advantages of "m-branding" - The six steps to effective wireless advertising - The top trends in creating consumer-driven wireless retail experiences - Critical success factors for "mobilizing" the sales force
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Average customer rating based on 1 comment:
pacificpk, October 16, 2006 (view all comments by pacificpk)
This would be very relevant book in this age of information explosion.
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Product Details

ISBN:
9780814472873
Subtitle:
The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Author:
Mathieson, Rick
Publisher:
AMACOM/American Management Association
Subject:
Marketing - General
Subject:
Sales & Selling - Techniques
Subject:
Advertising & Promotion
Subject:
Product management
Subject:
Mobile commerce
Publication Date:
June 2005
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
244
Dimensions:
9.26x6.34x.99 in. 1.14 lbs.
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