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Your Successful Real Estate Careerby Kenneth W. Edwards
Synopses & Reviews
"One of the best-selling real estate career books of all time is back and better than ever! Your Successful Real Estate Career has long been the bible for countless aspiring real estate professionals. The book takes readers through the many opportunities and challenges they’re likely to face, so they know what to expect and how best to succeed. Now updated and expanded, the fifth edition of this indispensable resource offers all-new research and up-to-the-minute information and guidance on the constantly shifting marketplace.
Along with practical tools and enlightening real-world examples, readers will find detailed, down-to-earth advice on topics including:
* getting a real estate license
* choosing an office
* winning clients
* avoiding typical career mistakes
* dealing with difficult clients
* selling to culturally diverse markets
* using the latest technology to improve efficiency and make more sales
* making long-term career decisions
* and much more!
Easy to understand, comprehensive, and candid, <i>Your Successful Real Estate Career</i> is the most valuable guide on the market to this rewarding and profitable profession."
"Since its first publication more than a decade ago, Your Successful Real Estate Career has been the bible for countless aspiring real estate professionals. With its practical guidelines and enlightening real-world examples, the book takes readers step by step through all the many different opportunities and challenges they’re likely to face.
The fourth edition features all-new chapters on how the profession is evolving, including how today’s professionals are using technology to make their jobs easier and more lucrative. It also includes important new information on selling to culturally diverse markets and dealing with difficult clients. Helpful tools include numerous checklists and a directory of up-to-date reference material, both in print and online.
Your Successful Real Estate Career is an ideal source of unbiased information for individuals considering this rewarding field — and it will also serve as their career companion for years to come."
About the Author
KENNETH W. EDWARDS became a top-producing real estate professional after a distinguished Air Force career. A Realtor and licensed real estate broker, he is a graduate of the Realtors Institute (GRI) and is a member of the Real Estate Educators Association and the National Association of Real Estate Editors. He is the Book Review Editor for Real Estate Professional magazine. Ken Edwards holds a doctorate in education from the University of California at Berkeley. He lives in Corvallis, Oregon.
Table of Contents
1. Is Real Estate for You?
It’s a Great Life ... If It’s the Life For Which You’re Suited
2. Getting Your License
Fun or Folly: Your Choice
3. Choosing a Company
For Better or Worse, for Richer or Poorer ...
4. Getting Started on the Job
Getting Organized and Beating the Drums
5. In the Beginning There Was . . . Agency
The Real Estate Profession’s Identity Crises
6. Real Estate and the Technology Revolution
7. Listing Residential Property
Finding the Sellers and Moving the Merchandise
8.. Selling Residential Property
Finding the Buyers, Listening to Them, and Satisfying Their Needs
9. Listing and Selling Specialized Properties
Custom-Built Homes, Investment Properties, Rural Properties, and More
10. Avoiding Problems
Things to Watch Out For From Day One
11. Dealing With Difficult people and Difficult Situations
Challenges - Not Problems (Right)
12. Client Follow-Up and Referrals
Your Insurance Policy Against Lonely Days, Sleepless Nights, and a Penniless Old Age
Strategies for Staying Solvent and Staying Sane
14. Where To From Here?
Long-Term Options for Your Career
15. The Roads Less Traveled
Other Real Estate Career Possibilities
16. Special Messages for Special People
From Fast Trackers to Retirees
17. Change Happens
The Real Estate Profession’s Brave New World
18. A Final Encouraging Word
How to Succeed in Real Estate by Really Trying
Real Estate Commissions
Real Estate Resources
Real Estate Pre Test
Stefan Swanepoel Real Estate Trends Report
Targeting Hispanics of Mexican Heritage to Expand Your Business"
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