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Convergence Culture: Where Old and New Media Collide

by

Convergence Culture: Where Old and New Media Collide Cover

 

Awards

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award
2007 Choice Outstanding Academic Title

Synopses & Reviews

Publisher Comments:

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Review:

"This book rocks for anyone with concerns about the immediate and future direction of media, culture, and omnipresence." Business 2 Business

"The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals' opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins (MIT) here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape." Choice

"Jenkins is an astute observer of media culture and his insights are spot-on.... He intends his book to be a powerful tool both now and in the future.... This is a book to be praised. It raises many issues." Los Angeles Times

aRemarkable.... Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous.... Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging." Publishers Weekly

"Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach." The McClatchy Newspapers

"I thought I knew twenty-first century pop media until I read Henry Jenkins. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership." Bruce Sterling, author, blogger, visionary

"Henry Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering." Will Wright, designer of SimCity and The Sims

"One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining read — as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular culture — but thankfully, a book this fun to read doesn't need a mandate." Steven Johnson, author of the national bestseller, Everything Bad Is Good For You

"Henry Jenkins is the 21st century McLuhan I've been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins' clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of 'electric media' has become immensely more complicated in today's many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins." Howard Rheingold, author of Smart Mobs: The Next Social Revolution

"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before it's even released... Convergence Culture is a must read... Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers." Slashdot

"I simply could not put this book down. Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." John Seely Brown, Former Chief Scientist, Xerox Corp & director of Xerox PARC

Synopsis:

Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Henry Jenkins, one of Americas most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the shows secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Synopsis:

“What the future fortunes of [Gramscis] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface

Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santuccis masterful intellectual biography of the great Sardinian scholar and revolutionary.

Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramscis purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramscis writings, is absorb Gramscis methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.”

The rigor of Santuccis examination of Gramscis life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

About the Author

Henry Jenkins is Provost's Professor of Communication at the Annenberg School for Communication at the University of Southern California. He was previously the DeFlorz Professor of Humanities and the Founder/Director of the Comparative Media Studies Program at MIT. The author or editor of eleven books including Textual Poachers: Television Fans and Participatory Culture and From Barbie to Mortal Kombat: Gender and Computer Games, Jenkins also writes a regular column for Technology Review.

Product Details

ISBN:
9780814742952
Author:
Jenkins, Henry
Publisher:
New York University Press
Author:
Hobsbawm, Eric
Author:
Di Mauro, Graziella
Author:
Santucci, Antonio
Author:
Buttigieg, Joseph
Author:
Lelio La Porta
Author:
La Porta, Lelio
Subject:
Media Studies
Subject:
Mass Media - General
Subject:
Mass media
Subject:
Sociology-Media
Subject:
Political
Edition Description:
Trade paper
Publication Date:
20080931
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
9 x 6 in

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Related Subjects

Arts and Entertainment » Film and Television » Media Studies
Computers and Internet » Computers Reference » History and Society
History and Social Science » Journalism » General
History and Social Science » Journalism » Media Studies
History and Social Science » Sociology » Media
Science and Mathematics » Popular Science » Computer Science

Convergence Culture: Where Old and New Media Collide New Trade Paper
0 stars - 0 reviews
$19.95 In Stock
Product details 368 pages New York University Press - English 9780814742952 Reviews:
"Review" by , "This book rocks for anyone with concerns about the immediate and future direction of media, culture, and omnipresence." Business 2 Business

"The standard convergence narrative of recent years presents media concentration as a threat both to the diversity of communication channels and to individuals' opportunities to engage in public discourse. A respected and well-established media scholar, Jenkins (MIT) here counters such pessimistic perspectives on the brave new media world with theoretical and evidentiary attestations to the growing power of individuals and grassroots groups to affect the larger media landscape." Choice

"Jenkins is an astute observer of media culture and his insights are spot-on.... He intends his book to be a powerful tool both now and in the future.... This is a book to be praised. It raises many issues." Los Angeles Times

aRemarkable.... Jenkins' insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous.... Jenkins' impressive ability to break down complex concepts into readable prose makes this study vital and engaging." Publishers Weekly

"Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach." The McClatchy Newspapers

"I thought I knew twenty-first century pop media until I read Henry Jenkins. The fresh research and radical insights in Convergence Culture deserve a wide and thoughtful readership." Bruce Sterling, author, blogger, visionary

"Henry Jenkins offers crucial insight into an unexpected and unforeseen future. Unlike most predictions about how New Media will shape the world in which we live, the reality is turning out far stranger and more interesting than we might have imagined. The social implications of this change could be staggering." Will Wright, designer of SimCity and The Sims

"One of those rare works that is closer to an operating system than a traditional book: it's a platform that people will be building on for years to come. What's more, the book happens to be a briskly entertaining read — as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today's popular culture — but thankfully, a book this fun to read doesn't need a mandate." Steven Johnson, author of the national bestseller, Everything Bad Is Good For You

"Henry Jenkins is the 21st century McLuhan I've been waiting for. With all the fuzzy generalities, moral panics, and gloomy pronouncements from industry spokesmen and social critics, Jenkins' clearly communicated and nuanced analysis is sorely needed. The world McLuhan foretold back in the age of 'electric media' has become immensely more complicated in today's many-to-many, converged, remixed and mashed-up, digital, mobile, always-on media environment. If you are a parent, a student, an educator, a creator or consumer of popular culture, an entrepreneur, or a media industry executive, you need to understand convergence culture. And you will only after reading Henry Jenkins." Howard Rheingold, author of Smart Mobs: The Next Social Revolution

"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before it's even released... Convergence Culture is a must read... Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers." Slashdot

"I simply could not put this book down. Henry Jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Educators, media specialists, policy makers and parents will find Convergence Culture both lively and enlightening." John Seely Brown, Former Chief Scientist, Xerox Corp & director of Xerox PARC

"Synopsis" by , Henry Jenkins at Authors@Google (video)

Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

2007 Choice Outstanding Academic Title

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

Henry Jenkins, one of Americas most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the shows secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.

Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

"Synopsis" by , “What the future fortunes of [Gramscis] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface

Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santuccis masterful intellectual biography of the great Sardinian scholar and revolutionary.

Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramscis purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramscis writings, is absorb Gramscis methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.”

The rigor of Santuccis examination of Gramscis life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

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