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Letterforms: Bawdy, Bad and Beautiful

by and

Letterforms: Bawdy, Bad and Beautiful Cover

 

Synopses & Reviews

Publisher Comments:

Letterforms Bawdy, Bad & Beautiful examines the current evolution and use of nontraditional letterforms — type at its most eye-popping and quirky, created by designers who push the boundaries of print to see how eccentric or funny or metaphoric letterforms can be made before they are no longer letterforms.

Today's type compositions are more often freestyle than rigid, verging on abstraction, in which letterforms are used like paint on canvas. This kind of experimentation has risen steadily in recent years, often as a reaction against the easy mediocrity the personal computer allows — and until now, no other book has covered this fascinating ground. Letterforms and type compositions like the ones included here are about being expressive, about breaking rules — yet staying within the confines of acceptability. They also represent a growing desire among designers to impress a personal, artistic stamp on their work.

Featuring examples of the very best of this kind of unconventional type play by a wide range of designers and in a wide variety of applications, Letterforms Bawdy Bad & Beautiful illustrates the nexus of fucntional and artful typography — the junction where readability and artistic expression converge. In addition to providing a valuable historical overview of its subject, the book offers insights into how to push typographical boundaries and shows how such freedom can work in professional contexts.

Review:

"Letterforms: Bawdy, Bad & Beautiful is a testament to the artistic possibility of type. Included are illustrations from such design luminaries as Paula Scher, Stefan Sagmeister, and Fred Woodward." Creativity

Synopsis:

A publishing first, this is the only book on the market to examine the intriguing history, evolution, and application of four specific genres of dynamic letterforms: hand-drawn, vernacular, humorous, and digitally driven.

The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers show how these typographic forms are applied. The authors then assess how these forms will continue to evolve.

About the Author

Steven Heller, a senior art director at the New York Times and editor of the AIGA Journal of Graphic Design, is the author of The Swastika, Design Literacy, Paul Rand, Typology, and numerous other books on graphic design. He lives in New York.

Product Details

ISBN:
9780823004645
Subtitle:
The Evolution of Hand-Drawn, Humorous, Vernacular and Experimental Type
Author:
Heller, Steven
Author:
Heller, Steven
Author:
Thompson, Christine
Publisher:
Watson-Guptill
Location:
New York
Subject:
History - General
Subject:
History
Subject:
United states
Subject:
Typography
Subject:
Type and type-founding
Subject:
Advertising layout and typography
Subject:
Graphic design
Subject:
Display type.
Subject:
General Technology
Edition Description:
1452700
Series Volume:
no. 42
Publication Date:
20000601
Binding:
TP
Language:
English
Illustrations:
Yes
Pages:
192
Dimensions:
10.97x7.29x.63 in. 1.55 lbs.

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Typography

Letterforms: Bawdy, Bad and Beautiful Used Trade Paper
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Product details 192 pages Watson-Guptill Publications - English 9780823004645 Reviews:
"Review" by , "Letterforms: Bawdy, Bad & Beautiful is a testament to the artistic possibility of type. Included are illustrations from such design luminaries as Paula Scher, Stefan Sagmeister, and Fred Woodward."
"Synopsis" by , A publishing first, this is the only book on the market to examine the intriguing history, evolution, and application of four specific genres of dynamic letterforms: hand-drawn, vernacular, humorous, and digitally driven.

The book provides a historical context for each genre and explores the anatomy of its type, with a look at the form and function of representative examples. Selected full alphabets and letterforms are presented with text on their origins and analog or digital evolution, and work produced by a wide range of designers show how these typographic forms are applied. The authors then assess how these forms will continue to evolve.

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