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Color Theory Made Easy (96 Edition)by Jim Ames
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Traditional color theory can be confusing to artists, especially when they try to use inaccurate color wheels as guides to mixing their colors. Now, Color Theory Made Easy presents an alternative approach that cuts through the tangle of established but contradictory concepts that gives artists a universal theory that really applies to their work. Most artists have been taught that red, blue, and yellow are the primary colorshues that cannot be created from any combination of other colors. However, as a result of years of study, author and artist Jim Ames has concluded that the true primary colors are cyan (a greenish blue), magenta (a violet red), and a yellow that does not learn toward either cyan or magenta.
In Color Theory Made Easy, Ames explains the importance of these three colors as the basis for all our thinking about color. Using friendly, clear language and colorful diagrams, the author lays the foundation in Chapter 1 for applying his color theory in art. He shows that all colors in nature are composed of varying percentages of cyan, magenta, and yellow. Chapter 2 builds on this with a survey of the pigment colors artists actually use. Here the author offers an essential education concerning paint selection, and he lists currently available tube colors that are the most accurate in terms of the true primaries. The final chapter explores color mixing principles based on cyan, magenta, and yellow, and applies these principles through a series of watercolor demonstrations.
In this illuminating book, Jim Ames has broken new ground and given us a workable color theory that is both simple and indispensable.
Book News Annotation:
Artist Ames contends that the reason artists struggle with color is because the old primary color scheme is wrong. He advocates an alternative approach using cyan, magenta, and yellow, explaining his conclusions and why these three colors are so vital to accurate color presentation. Who cares? Well, Ames persuades and convinces by friendly text, diagrams, and colorful examples that the end result with his schemes are more lively and balanced, a really important attribute of successful art (and he also tells the reader how to select and mix paint too). No bibliography.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
Proof that artists' primaries — which form the basis of the 12-unit color wheel that is the foundation of all color — are cyan, yellow, and magenta.
About the Author
Jim Ames is a graphic designer, illustrator, and watercolorist. A member of the American Watercolor Society, he teaches watercolor at the Flint Institute of Arts. He lives in Flint, Michigan.
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