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Original Essays | May 1, 2013

Josh Hanagarne: IMG Seven Books That Actually Changed My Life

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I'd predict that 99 percent of the small talk in the staff elevator at my library involves the following question and its answers: "Are you reading... Continue »
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1 Burnside Music- Music Business and Songwriting

This Business of Music Marketing 2ND Edition

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This Business of Music Marketing 2ND Edition Cover

 

Synopses & Reviews

Publisher Comments:

The maxim in the music industry has always been “You cant make it on talent alone,” and with This Business of Music Marketing & Promotion, you dont have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. Theyll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

Synopsis:

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion,

Synopsis:

Focuses on the full integration of online sales and promotion into the standard music marketing mix, with expanded coverage of new Internet marketing techniques and opportunities.
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About the Author

Tad Lathrop has written and edited music and marketing materials for a host of companies and publishers, including SonicNet and Launch. He lives in Oakland, CA.
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Product Details

ISBN:
9780823077298
Contribution:
Pettigrew, Jim
Publisher:
Billboard Books
Contribution by:
Pettigrew, Jim
Contribution:
Pettigrew, Jim
Author:
Lathrop, Tad
Location:
New York
Subject:
Advertising & Promotion
Subject:
Popular music
Subject:
Business Aspects
Subject:
Music trade
Subject:
Recording & Reproduction
Subject:
Popular music -- Writing and publishing.
Subject:
Music trade -- Vocational guidance.
Subject:
Music-Music Business and Songwriting
Copyright:
2003
Edition Number:
2nd ed.
Edition Description:
Revised, Update
Series:
This Business of Music: Marketing & Promotion
Series Volume:
108-80
Publication Date:
20050931
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
20 BandW ILLUS
Pages:
320
Dimensions:
9.25 x 6.13 in
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Related Subjects

Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Music » Music Business and Songwriting
Arts and Entertainment » Music » Recording Techniques
Arts and Entertainment » Music » Reference
Business » Advertising

This Business of Music Marketing 2ND Edition Used Hardcover
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$6.50 In Stock
Product details 320 pages Billboard Books - English 9780823077298 Reviews:
"Synopsis" by , The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion,
"Synopsis" by , Focuses on the full integration of online sales and promotion into the standard music marketing mix, with expanded coverage of new Internet marketing techniques and opportunities.
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