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Check for Availabilityout of stock. Click on the button below to search for this title in other formats. Green Marketing: Opportunity for Innovation
Synopses & ReviewsPublisher Comments:From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world — the impact of environmental issues on the ways consumers choose, buy, and use products and services. You'll get an in-depth look at the demographics, psychographics, and buying behaviors of "green" consumers and discover how to: -- "Green" your own company practices -- Put together an actionable plan -- Communicate both an environmental awareness and a socially responsible corporate image What Our Readers Are SayingAdd a comment for a chance to win!
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