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Guests | January 12, 2012

Adam Johnson: IMG Pyongyang's Cannibal Island

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The 47-story Yanggakdo Hotel is located on Yanggak Island, situated in the Taedong River that bisects Pyongyang. The hotel was built in 1995 by a... Continue »
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    The Orphan Master's Son: A Novel of North Korea

    Adam Johnson 9780812992793
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1 Burnside Business- Marketing

Green Marketing: Opportunity for Innovation

by Jacquelyn Ottman

Green Marketing: Opportunity for Innovation Cover

ISBN13: 9780844232393
ISBN10: 0844232394
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world — the impact of environmental issues on the ways consumers choose, buy, and use products and services. You'll get an in-depth look at the demographics, psychographics, and buying behaviors of "green" consumers and discover how to:
-- "Green" your own company practices
-- Put together an actionable plan
-- Communicate both an environmental awareness and a socially responsible corporate image
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What Our Readers Are Saying

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Average customer rating based on 1 comment:
fima, November 25, 2008 (view all comments by fima)
This book gives us look at ekonomical development in long term perspective. Modern marketing mainly makes better today making warse tomorrow. Green marketing makes better today making better tomorrow. This is the main difference!
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Product Details

ISBN:
9780844232393
Subtitle:
Opportunity for Innovation
Foreword:
Ottman, Jacquelyn A.
Author:
Reilly, William K.
Publisher:
NTC/Contemporary Publishing Company
Location:
Lincolnwood, Ill. :
Subject:
Marketing - General
Subject:
Green marketing
Copyright:
1998
Edition Number:
2
Publication Date:
November 1997
Binding:
Trade Cloth
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9.28x6.28x1.07 in. 1.36 lbs.
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