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Original Essays | November 9, 2009

Jesse Bullington: IMG Abash'd the Devil Stood

0 comments By Jesse Bullington

I don't believe in evil. It's a word I use, certainly, because words are shortcuts and we all take the short way round from time to time, but that's... Continue »
  1. $10.49 Sale Trade Paper add to wish list

    The Sad Tale of the Brothers Grossbart

    Jesse Bullington
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Green Marketing: Opportunity for Innovation

Green Marketing: Opportunity for Innovation Cover

Synopses & Reviews

Publisher Comments:

From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world — the impact of environmental issues on the ways consumers choose, buy, and use products and services. You'll get an in-depth look at the demographics, psychographics, and buying behaviors of "green" consumers and discover how to:
-- "Green" your own company practices
-- Put together an actionable plan
-- Communicate both an environmental awareness and a socially responsible corporate image
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What Our Readers Are Saying

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Average customer rating based on 1 comment:
fima, November 25, 2008 (view all comments by fima)
This book gives us look at ekonomical development in long term perspective. Modern marketing mainly makes better today making warse tomorrow. Green marketing makes better today making better tomorrow. This is the main difference!
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Product Details

ISBN:
9780844232393
Subtitle:
Opportunity for Innovation
Foreword:
Ottman, Jacquelyn A.
Author:
Reilly, William K.
Publisher:
NTC/Contemporary Publishing Company
Location:
Lincolnwood, Ill. :
Subject:
Marketing - General
Subject:
Green marketing
Edition Number:
2
Publication Date:
November 1997
Binding:
Trade Cloth
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9.28x6.28x1.07 in. 1.36 lbs.
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