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Green Marketing: Opportunity for Innovation

Green Marketing: Opportunity for Innovation Cover

About This Book

ISBN13: 9780844232393
ISBN10: 0844232394
All Product Details

Synopses & Reviews

Publisher Comments:

From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world — the impact of environmental issues on the ways consumers choose, buy, and use products and services. You'll get an in-depth look at the demographics, psychographics, and buying behaviors of "green" consumers and discover how to:
-- "Green" your own company practices
-- Put together an actionable plan
-- Communicate both an environmental awareness and a socially responsible corporate image

Product Details

ISBN:
9780844232393
Subtitle:
Opportunity for Innovation
Foreword:
Ottman, Jacquelyn A.
Author:
Reilly, William K.
Publisher:
NTC/Contemporary Publishing Company
Location:
Lincolnwood, Ill. :
Subject:
Marketing - General
Subject:
Green marketing
Edition Number:
2
Publication Date:
November 1997
Binding:
Trade Cloth
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9.28x6.28x1.07 in. 1.36 lbs.