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The Mouse That Roared: Disney and the End of Innocence
Synopses & Reviews
Today, cultural practices and institutions shape nearly every aspect of our lives. The author takes up this issue by looking at the world's most influential corporation. He explores the way in which the Disney Corporation has become a political force in shaping images of public memory, producing children as consuming subjects, and legitimating ideological positions that constitute a deeply conservative and disturbing view of the roles imparted to children and adults alike. The author shows how Disney attempts to hide behind a cloak of innocence and entertainment, while simultaneously exercising its influence as a major force on both global economics and cultural learning. Disney is among several corporations that not only preside over international media, but also outstrip the traditional practices of schooling in shaping the desires, needs and futures of today's children.
"Readers awed by the broad power of the Disney Company should read this critical examination." Booklist
"The Mouse That Roared...by the eminent cultural critic Henry Giroux...is unusually balanced, conceding that Disney's products can be viewed in different ways and recognizing the company's occasional good deeds before lowering the boom with an extremely disturbing array of facts gathered from widely disparate sources." New York Press
"One of America's boldest critics...Giroux's is a voice to which we would do well to listen." The Times Higher Education Supplement
Book News Annotation:
The utopian world created by Disney offers children a chance to dream. But the dreams it offers are not innocent—each one contains another advertisement for corporate America packaged as wholesome wish fulfillment. Social critic Giroux (education, Pennsylvania State U.) writes that his goal is "to offer readers a set of tools that enable them to inquire into what Disney represents, in a way that they might not have thought about, and to shatter common-sense assumptions regarding Disney's claim to both promoting fun and games and protecting childhood innocence."
Annotation c. Book News, Inc., Portland, OR (booknews.com)
How are children--and their parents--affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media--its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture--based on innocence and morals, but insidious in its consumerist exploits.
How are children--and their parents--affected by the world's most influential corporation? Henry Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children.
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Business » History and Biographies