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Multiple Signatures: On Designers, Authors, Readers and Users


Multiple Signatures: On Designers, Authors, Readers and Users Cover


Synopses & Reviews

Publisher Comments:

In the tradition of John Bergers Ways of Seeing, Michael Rock, principal and founder of 2x4 Design in New York, explores the history and development of twenty-first-century visual and design culture. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Set forth in an engaging and humorous way, Multiple Signatures examines all aspects of modern design, from typography to the evolution of screens in advertising to trusting ones own creative instincts, through a series of smart and often irreverent essays and images. Using 2x4s own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines.

About the Author

Michael Rock is a National Design Award winner and principal of 2x4. Rick Poynor is a journalist and writer whose focus is design and visual culture. Mark Wigley is an architect and dean of Columbia Universitys Graduate School of Architecture, Planning and Preservation. Susan Sellers is a founding partner and creative director at 2x4 and senior critic at Yale University School of Art. Georgie Stout is a founding partner and creative director of 2x4. Rem Koolhaas is a Dutch architect, architectural theorist, urbanist, and professor at the Graduate School of Design at Harvard University.

Product Details

Rock, Michael
Rizzoli International Publications
Wigley, Mark
Stout, Georgie
Sellers, Susan
Poynor, Rick
Edition Description:
Trade paper
Publication Date:
8.4 x 6.09 x 1.33 in 1.8 lb

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Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design

Multiple Signatures: On Designers, Authors, Readers and Users New Trade Paper
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Product details 400 pages Rizzoli International Publications - English 9780847839735 Reviews:
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