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2 Beaverton Business- Management

The Experience Economy: Work Is Theater and Every Business a Stage

by and

The Experience Economy: Work Is Theater and Every Business a Stage Cover

ISBN13: 9780875848198
ISBN10: 0875848192
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

Future economic growth lies in the value of experiences and transformations — good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

Synopsis:

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Synopsis:

According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.

Description:

Includes bibliographical references (p. 207-230) and index.

About the Author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.

Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

samueldaines, July 17, 2008 (view all comments by samueldaines)
Excellent, top notch. The concept of experiences and transformations could change many sectors for the better. Samuel R Daines II
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(2 of 3 readers found this comment helpful)

Product Details

ISBN:
9780875848198
Subtitle:
Every Business a Stage
Author:
B. Joseph Pine and James H. Gilmore
Author:
Pine, B. Joseph, II
Author:
Gilmore, James H.
Author:
Pine, B. Joseph
Publisher:
Harvard Business Review Press
Location:
Boston :
Subject:
Industries
Subject:
Customer Service
Subject:
Entrepreneurship
Subject:
Customer services
Subject:
Product management
Subject:
Marketing - Product Management
Subject:
Diversification in industry
Subject:
Development & Growth
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade Cloth
Publication Date:
19990401
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
9.5 x 6.5 in 20 oz

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Business » Business Plans
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The Experience Economy: Work Is Theater and Every Business a Stage Used Hardcover
0 stars - 0 reviews
$4.95 In Stock
Product details 272 pages Harvard Business School Press - English 9780875848198 Reviews:
"Synopsis" by , This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
"Synopsis" by , According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.
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