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Elements of Typographic Style 3RD Editionby Robert Bringhurst
Synopses & Reviews
Completely updated, this book features the definitive rules of engagement forpracticing the art of typography. Illustrations throughout.
Book News Annotation:
The latest, revised edition of Bringhurst's type bible serves as a history of typographic art, an encyclopedia of typographic symbols and concepts, and a tour of typesetting technologies, from foundry metal to digital script, from A (in short) to Zapf. Bringhurst, a typographer, book designer, and poet, writes of the principles of typography as "not a set of dead conventions but the tribal customs of the magic forest, where ancient voices speak from all directions and new ones move to unremembered forms....The subject of this book is not typographic solitude, but the old, well-traveled roads at the core of the tradition: paths that each of us is free to follow or not, and to enter and leave when we choose...if only we know the paths are there."
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.
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