Minecraft Adventures B2G1 Free
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays, Recipes | August 19, 2015

    Cara Nicoletti: IMG Ramona Quimby Yogurt-Marinated Chicken Thighs



    As a kid, I read for two reasons: the first, and most common, was to escape from my everyday life by imagining a different one — to read about... Continue »
    1. $19.60 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$8.50
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
2 Burnside Business- Management

More copies of this ISBN

Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done

by

Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done Cover

 

Synopses & Reviews

Publisher Comments:

Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.

Book News Annotation:

Digital natives, as defined by the editors, are people born after 1984 who have grown up using digital technology. This collection of 19 essays by contributors from the worlds of business and academia, aims to show members of the previous generations how to understand, market to, and work with digital natives. Essays are grouped thematically into categories of working with digital natives, marketing and selling to digital natives, entertaining the digital native, and educating the digital native. Specific topics broached include Facebook in the workplace, adapting old-fashioned marketing values to the needs of digital natives, learning to engage the digital native, and teaching digital literacy digitally. Manafy is director of content at FreePint Ltd. and Gautschi previously taught in the French university system. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

About the Author

Michelle Manafy is the director of content for FreePint, Ltd., a publisher of sites and resources for the business information industry. She is also the chair of the Buying & Selling eContent conference. Heidi Gautschi is the cofounder of L'ACTE International Research Group, where she analyzes the relationship between society and communication technology.

Contributors to this book include the editors, as well as Mary Ann Bell, Shashi Bellamkonda, Sarah Bryans Bongey, Jami L. Carlacio, Albert M. Erisman, Brynn Evans, Susan Evans, Lance Heidig, David Hubbard, Richard Hull, Marshall Lager, Christa M. Miller, Emilie Moreau, Carolina M. Reid, Michael Russell, Peggy Anne Salz, Arana Shapiro, Dan Schawbel, Rebecca Rufo-Tepper, and Robert J. Torres

Product Details

ISBN:
9780910965873
Subtitle:
s Transforming the Way Business Is Done
Author:
Gautschi, Heidi
Author:
Manafy, Michelle
Publisher:
Information Today, Inc.
Subject:
Sociology - General
Subject:
Computers Reference-Social Aspects-Human and Computer Interaction
Subject:
Management
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20110501
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
320
Dimensions:
9.00 x 6.00 in

Other books you might like

  1. Write Source 2000: A Guide to... Used Hardcover $1.48
  2. Great Source School to Work:... Used Trade Paper $5.95
  3. Jumbo Book of Teacher Tips and... Used Trade Paper $2.95
  4. One Day in History: July 4, 1776... Sale Hardcover $7.98
  5. So Each May Learn: Integrating... Used Trade Paper $7.95
  6. The Freshman Survival Guide: Soulful... Used Trade Paper $4.50

Related Subjects

Arts and Entertainment » Art » General
Business » General
Business » High Tech Management
Business » Management
Business » Writing
Business » eCommerce
Computers and Internet » Computers Reference » Social Aspects » Human and Computer Interaction
Computers and Internet » Internet » Information
History and Social Science » Archaeology » General
Sports and Outdoors » Outdoors » Mountaineering » General

Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done Used Hardcover
0 stars - 0 reviews
$8.50 In Stock
Product details 320 pages Information Today - English 9780910965873 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

       
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.