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Beer for Pete's Sakeby Pete Slosberg
Synopses & ReviewsPublisher Comments:In 1986, with his own money, and no advertising or marketing support, Pete Slosberg founded Pete's Brewing Company, craftbrewery of Pete's Wicked Brews. By 1993, Pete's was the thirty-third fastest-growing private company in America, and in 1996 was the second largest specialty craftbrewery in the United States. He has been called a brewing maverick, a brilliant entrepreneur, an iconoclast, and a marketing icon — but who is Pete Slosberg really, this man with the beard and Wicked smile? What happened on the way from his first homebrewed beer in his kitchen to the Inc. 500 company he founded? Pete tells all. First and foremost, he talks about his absolute passion for beer and its history (and a few other passions, as well). He shares delightful revelations about Iris brouhaha with archrival Anheuser-Busch over their respective dog labels: Millie vs. Spuds McKenzie: his role in California Governor Pete Wilson's mangled bid for the U.S. Presidency; his celebrity status among celebrities, and more. Synopsis:In this delightful book, Pete Slosberg, founder of Pete's Brewing Company, home of Pete's Wicked Brews, reflects on his life with beer, and shares with readers what he has learned about beer and brewing. 50 illustrations & photos. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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