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Sell What You Sow!: The Grower's Guide to Successful Produce Marketing

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Sell What You Sow!: The Grower's Guide to Successful Produce Marketing Cover

 

Synopses & Reviews

Publisher Comments:

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

About the Author

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

Product Details

ISBN:
9780963281401
Author:
Gibson, Eric
Publisher:
New World Publishing
Illustrator:
Gibson, Andrea
Location:
Carmichael, Calif. :
Subject:
Farm produce
Subject:
Farm produce -- United States -- Marketing.
Subject:
BUS070010
Subject:
General
Subject:
Gardening : General
Edition Description:
Includes bibliographical references and index.
Series Volume:
no. 167
Publication Date:
19940131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
304
Dimensions:
10.97x8.53x.68 in. 1.60 lbs.

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Related Subjects

Business » General
Business » Management
Business » Small Businesses » General
Business » Small Businesses » Operations
Home and Garden » Gardening » General
Science and Mathematics » Agriculture » Crop Science
Science and Mathematics » Agriculture » General

Sell What You Sow!: The Grower's Guide to Successful Produce Marketing Used Trade Paper
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Product details 304 pages New World Publishing - English 9780963281401 Reviews:
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