"Holy Cows and Hog Heaven" is written by an honest-to-goodness-dirt-under-the-fingernails, optimistic clean good farmer. His goal is to: Empower food buyers to pursue positive alternatives to the industrialized food system.Bring clean food farmers and their patrons into a teamwork relationship.Marry the best of western technology with the soul of eastern ethics.Educate food buyers about productions. Create a food system that enhances natures ecology for future generations."Holy Cows and Hog Heaven" has an overriding objective of encouraging every food buyer to embrace the notion that menus are a conscious decision, creating the next generations world one bite at a time.

Called "the high priest of the pasture" by The New York Times, Joel Salatin likes to refer to himself as a "Christian-libertarian-environmentalist-lunatic farmer." He lives with his family on Polyface Farm in the Shenandoah Valley of Virginia.
Salatin has developed a system of pasture rotation that produces nutrient-rich grass and maximizes the composting of animal waste. Each species on the farm is dependent on another. The cows, for example, eat the nutrient rich grass in Pasture A and then are moved to Pasture B. The chickens then move to Pasture A where they pick through the cow pies eating bugs and grinding the waste into the ground where it revitalizes the grass for the cows.
Salatin's innovative system has gained attention from around the country and he travels in the winter giving lectures and demonstrations. Salatin is the author of a number of books including Holy Cows and Hog Heaven, $alad Bar Beef, You Can Farm, Pastured Poultry Profit$, and Family Friendly Farming, all available from Chelsea Green.