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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group

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Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group Cover

 

Synopses & Reviews

Publisher Comments:

For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don?t know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.

Synopsis:

Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.

Product Details

ISBN:
9780964238671
Author:
Thornhill, Matt
Publisher:
LINX Corp
Author:
Martin, John
Subject:
Marketing - General
Subject:
Advertising & Promotion
Subject:
Consumer Behavior - General
Subject:
Management
Subject:
Baby boom generation
Subject:
Marketing -- United States -- Management.
Subject:
Business;Marketing
Copyright:
Publication Date:
20070731
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
218
Dimensions:
9.13x6.48x.92 in. 1.10 lbs.

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Related Subjects

Business » Advertising
Business » General
Business » Management
Business » Marketing

Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group Used Hardcover
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Product details 218 pages LINX Corp - English 9780964238671 Reviews:
"Synopsis" by , Now that the Baby Boomer generation has reached the Middle Age of Aquarius, it is time marketers learned the new rules for connecting with America's largest, wealthiest and most important demographic cohort. Based on on-going national research by the Boomer Project, this book offers an insightful overview of Boomers today and then provides ten practical, tactical tips and techniques for improving your marketing efforts against Boomers.
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