shopping cart
Call us: 800-878-7323 HELP
McAfee SECURE helps keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams.
Original Essays | June 22, 2009

Bethany Moreton: IMG Culture War on Aisle 5? Wal-Mart, Evangelicals, and "Extreme Capitalism"

0 comments By Bethany Moreton

"In the 'culture wars' narrative of the Republican ascendancy, this slippage represents the greatest con in recent history: while you rush to defend marriage or protect the unborn, please pay no attention to the financier behind the curtain." Continue »
  1. $19.56 Sale Hardcover add to wish list

    To Serve God and Wal-Mart: The Making of Christian Free Enterprise

    Bethany Moreton
Ships free on qualified orders.
$7.95
List price: $40.00
HARDCOVER, USED
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Business- Marketing
Click here to hide store locations


This title in other formats:

Unleashing the Ideavirus

by Seth Godin

Unleashing the Ideavirus Cover

ISBN13: 9780970309907
ISBN10: 0970309902
Condition: Standard
Dustjacket: Standard
All Product Details

Only 1 left in stock at $7.95!

Synopses & Reviews

Book News Annotation:

A marketer with the zeal of a missionary advocates the idea that information about a product is spread most effectively from customer to customer. He argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them. Distributed by Dearborn Publishing.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
back to top
back to top

Product Details

ISBN:
9780970309907
Subtitle:
(stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you )
Author:
Godin, Seth
Publisher:
Dearborn ;
Location:
Chicago, Ill.
Subject:
General
Subject:
Marketing - General
Subject:
Marketing
Subject:
Sales & Selling - Techniques
Subject:
Selling
Subject:
Customer Service
Subject:
Customer relations
Subject:
Consumers
Subject:
Relationship marketing
Series Volume:
106-473
Publication Date:
2001
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
224 p.
Dimensions:
7.79x5.60x.78 in. .81 lbs.
back to top

Other books you might like

  1. $10.50 Used Trade Paper add to wish list

    The Tipping Point: How Little Things Can Make a Big Difference

    Malcolm Gladwell
  2. $11.50 Used Trade Paper add to wish list

    The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community

    Ray Oldenburg
  3. $11.50 Used Hardcover add to wish list

    Microtrends: The Small Forces Behind Tomorrow's Big Changes

    Mark J. Penn and E. Kinney Zalesne
  4. $16.95 Used Hardcover add to wish list

    Three Moves Ahead: What Chess Can Teach You about Business

    Robert Rice
  5. $4.00 Used Trade Paper add to wish list

    Moving Violations: War Zones, Wheelchairs, and Declarations of Independence

    John Hockenberry
  6. $7.25 Used Hardcover add to wish list

    Cluetrain Manifesto

    Christopher Locke and Rick Levine and Doc Searls and David Weinberger
back to top

Related Aisles

  • back to top

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.