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Original Essays | February 8, 2012

Kent Hartman: IMG A Raider by Any Other Name

1 comment By Kent Hartman

Perhaps you are aware of the fact that there is an oddly popular trivia game floating around that a group of clever (and likely bored) college... Continue »
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    The Wrecking Crew: The Inside Story of Rock and Roll's Best-Kept Secret

    Kent Hartman 9780312619749
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1 Beaverton Business- Marketing

Unleashing the Ideavirus

by Seth Godin

Unleashing the Ideavirus Cover

 

Synopses & Reviews

Book News Annotation:

A marketer with the zeal of a missionary advocates the idea that information about a product is spread most effectively from customer to customer. He argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them. Distributed by Dearborn Publishing.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

ISBN:
9780970309907
Subtitle:
(stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you )
Author:
Godin, Seth
Publisher:
Dearborn ;
Location:
Chicago, Ill.
Subject:
General
Subject:
Marketing - General
Subject:
Marketing
Subject:
Sales & Selling - Techniques
Subject:
Selling
Subject:
Customer Service
Subject:
Customer relations
Subject:
Consumers
Subject:
Relationship marketing
Series Volume:
106-473
Publication Date:
2001
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
224 p.
Dimensions:
7.79x5.60x.78 in. .81 lbs.
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Product details 224 p. pages Do You Zoom - English 9780970309907 Reviews:
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