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2 Burnside XSCULT- OBJECTS500c

Pentothal Postcards

by

Pentothal Postcards Cover

 

Synopses & Reviews

Publisher Comments:

There are few collections of ephemeral items that provide a view of the world as cohesively as Pentothal postcards. And their style is very much of their time — the 1950s and 1960s. At least 170 cards were printed, stamped, franked, and sent from nearly 80 countries. They were an innovative way for the Abbott pharmaceutical company to promote Pentothal, an anesthetic agent still in use today. The cards were sent to doctors, nurse anesthetists, hospitals and the general public. The program lasted for 15 years — from 1954 to 1968. This book contains more than half of the cards that were produced, the very best examples, and features people, places, buildings and sculpture from around the world of the period. The collection is introduced by an explanation and guide written by David Lai, MD. Both the picture and the correspondence sides of the cards are featured. The closer you look, the more you will see.

Synopsis:

The story of collectible postcards that began as a pharmaceutical campaign.

Product Details

ISBN:
9780972563666
Author:
Lai, David C
Publisher:
Mark Batty Publisher
Author:
Lai, David C.
Author:
Lal, David C.
Subject:
Drugs
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Popular Culture - General
Subject:
Graphic Arts - General
Subject:
Advertising -- Drugs.
Subject:
Advertising postcards
Subject:
Graphic Arts
Subject:
Sociology - General
Copyright:
Publication Date:
20050231
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
192
Dimensions:
6.24x9.30x.65 in. 1.36 lbs.

Related Subjects

Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Excess Culture » Objects
Arts and Entertainment » Photography » Photographers

Pentothal Postcards Used Hardcover
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$4.95 In Stock
Product details 192 pages Mark Batty Publisher - English 9780972563666 Reviews:
"Synopsis" by , The story of collectible postcards that began as a pharmaceutical campaign.
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