Visual Codec published a monthly online magazine from February 2006 to February 2007. Its core focus was in-depth coverage of the vibrant regional contemporary visual arts scene showcased by three pivotal Pacific Coast cities: Portland, Oregon, Seattle, Washington, and Vancouver, British Columbia.

In conjunction with the magazine, Visual Codec spearheaded One Shot, a book project intended to showcase both emerging and established regional visual arts talent drawn from Oregon, Washington, and British Columbia.

One Shot features work by 100 regional artists selected in a blind jury process. While the works presented in One Shot are by no means the first or last word on the enormous body of visual artwork currently being produced in the region, they do, perhaps, provide one conceptually compelling avenue of approach.

Each artist/team was allowed to submit only one work of art, and, while up for review by the jury, each entry was presented with only the medium it was created in, the title of the work, and the general knowledge that it was created somewhere in the region. No artist names, gallery affiliations, cities, resumes, or artistic statements were presented to the jury.